Reliance Fresh to support Tihar Jail food enterprise

As the products manufactured in country’s most infamous jail finds a popular ground among the masses, the authorities of Tihar Jail have now decided to take this little endeavor of the inmates to a commercial level. It is reported that the big names like Reliance Fresh, a value store format, and Mother Dairy will sell the products manufactured at the facility at their respective outlets.
Reliance Fresh, a value retail format from the house of Reliance Industries Limited, will carry products such as bread, cookies, cakes, namkeen, biscuits, rusks, loaves, oil and even some home décor products like wooden furniture. These products are manufactured in huge quantities in the Tihar jail factory and have readily garnered for themselves a good customer base. Theses high quality products are available at affordable prices to the people at six different outlets in New Delhi. It is reported that the retail trade of its products has increased the annual turnover from Rs 6.6 crore in the year 2009 to Rs 10 crore in 2010.
In an effort to reach out to a larger customer base and provided the inmates with an opportunity to generate income and a means of livelihood, the Tihar Jail authorities are optimistic that this move will turn out fruitful.
An officer at Tihar Jail facility stated, “We are aiming at attaining a goal of Rs. 15 crore annual turnover this year around. The more the products sell, the more it increases the job opportunities for the inmates inside the prison premises and he or she also gets to earn well. It will also help towards the rehabilitation programme for the prisoners,”
Indeed an opportunistic move; such an initiative may just prove to be an excellent motivating factor for the inmates and provided them with proper direction as to how to rear a decent livelihood. With the support from likes of Reliance Fresh, Mother Dairy and MCD, the inmates at the facility will be able to shore up from their existence. The authorities are also planning to open their outlets at various court complexes such as Patiala House, Tis Hazari, Dwarka, Karkardooma and Rohini courts.

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