Archive for April, 2011

Reliance Jewels offers ‘Akshay Tritiya pre-booking’

April 28, 2011

Reliance Jewels, a fine jewelry specialty format of Mukesh Ambani owned Reliance Retail Limited – a subsidiary of Reliance Industries Limited (RIL) – has announced the launch of ‘Akshaya Tritiya pre-booking’ offer. Under this first of a kind offer, customers can pre-book jewellery for the forthcoming occasion of Akshay Tritiya and fix their gold rate to protect against price increase that can hit around the occasion. If the gold rate on Akshay Tritiya (May 6) is lower than the booking rate the customer will get the difference back.

In light of the occasion, Reliance Jewels has come with a unique range of Akshay Tritiya collection that contains many fresh designs in Gold & Diamond jewellery, including Kundan, Polki, Ruby Emerald, Hyderabadi Polkichakri, designer Antique, Bridal Collection and exclusive Diamond Jewellery. This is the first Double Gold Protection offer introduced by Reliance Jewels and along with this attractive offer, Reliance Jewels is also giving its customers a discount of Rs. 100 per gram on gold jewellery and a 100 per cent off on diamond jewellery making charges. The ‘Akshay Tritiya pre-booking offer’ can be availed at all Reliance Jewels outlets across India till May 1, 2011.

Akshaya Tritiya is considered to be an important and auspicious occasion for purchasing gold jewellery, as it welcomes the prospect of prosperity and good luck with it. Catering to this sentiment, Reliance Jewels has made an attempt to pay tribute to this philosophy with the announcement of the pre-booking offer. And even with this offer, the customers can be assured of the highest quality products as all gold jewellery is made in 100% BIS Hallmarked gold and all the diamonds used are 100% internationally certified diamonds. Reliance Jewels offers the finest designs at lowest making charges, assuring only the best value of gold and diamond jewellery at the current competitive rate. There is also the provision of complimentary gold purity checks through a computerized karameter and jewellery design services.

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Mukesh Ambani: Envisioning a better India

April 25, 2011

As he turned 54 on 19th of April, Mukesh Ambani and his vigor continue to run on full throttle without any plans of slowing down. This dynamic leader, who steers the course of India’s largest private sector enterprise Reliance Industries Limited (RIL), has many more plans lines up for his company, for his people and for himself. Coursing a Fortune 500 company is challenge but he takes it up with much enthusiasm and flair. And as he moves on into 55th year of his life, he merely grows ever more dynamic.

There are those titles that designate him as one of the most powerful people on earth, the most dynamic CEO of India and the globe, the largest wealth creator and so on. But deep down there is only one truth that guides Mukesh Ambani into being all that he is and is perceived to be – creation of value. For many years now Mukesh Ambani and Reliance Industries Limited have been synonymous with the factor of ‘value’, for every venture he takes up it is driven in the spirit of the same. And today, he wishes to direct the same principle for the overall development of his own country and its countrymen. Shaping the future of India is an innate ambition for him. And he strongly believes that the primary goal of any business today must be for the betterment of the society – no exceptions.

India for him is divided into two perceptions- one where success and economic growth are validated reality and future is predictably bright. Yet there is the contradiction to this hope that points towards the grey governance, backward bureaucracy and lack of infrastructure that seems to stand amid the path of growth. He believes that today, it is important to have in place many disruptive polices rather than some reforms that can bring about a renaissance of its economy and renaissance of perception. Business can contribute by creating opportunities and wealth for people, shareholders and economy, which caters to not only its own growth but growth for the entire nation. And when opportunities are coined with harmonious existence through assured healthcare facilities and education, there is nothing that stops India from becoming a world super power.

The visionary in Mukesh Ambani is forever sympathetic of these aspects, for in his heart he believes that India will one day hone higher existence as a shared goal; for he believes that India has every right to win.

Reliance Trends to spin with ‘Spinner by Shane Warne’

April 19, 2011

Reliance Trends, a specialty format under Mukesh Ambani run Reliance Industries Limited (RIL), has tied up Australian major ‘Lime Door Brands’ (LMB) to launch their latest sportswear collection designed by world renowned cricketer Shane Warne. The collection has been symbolically titled ‘Spinner by Shane Warne’ and is likely to hit Reliance’s stores within a short period of time.

The collection was first conceived in the year 2009 in association with local brand strategist Michele Hamdorf of LimeDoor Brands. LMB owns a major stake in the sports and fashion brand created by the cricketer and has for long been trying to enter the newer markets. Indian market fit the bill on many counts as the country has forever been a cricket savvy nation and sportswear category is slowing finding a stable footing in its markets. With Indian consumers now becoming openly acceptable and willing to try newer, more savoir-faire international brands, the time line for the launch was perfectly matched.

Reliance Trends CEO, Arun Sirdeshmukh, quoted on their latest tie-up saying, “Reliance Trends is privileged to be an exclusive partner of ‘Spinners by Shane Warne’ in India. We are very confident that this brand will be well-received in the Indian retail market. With cricket in the air, we believe the brand will be a great offering for our cricket-loving nation. Spinners will available at all Reliance Trends stores.”

Lime Door Brand’s CEO, Michele Hamdorf shared similar sentiments and quoted, “As for the international brand, Reliance Trends has a strong reputation in the global retail sector for being a progressive, growing company. It is fashion-led and value-driven with superior capabilities, including its efficiency in delivering product to market.”

Reliance Trends has been on a tie-up spree with many international brands in their efforts to augment their stand in the high-end market of the country. With the ‘Spinner’ collection now joining the ranks of others superlative international brands, Indian consumers are definitely in for a treat.

Polyester capacity expansion to augment RIL’s stand in the global market

April 15, 2011

Reliance Industries Limited (RIL), spear headed by Mukesh Ambani, has commenced operations towards expanding its polyester processes across India as a part of its planned world-scale project. The project looks at capacity expansion in the sector, the largest for RIL so far, in its efforts to claim top spots as the world’s largest integrated polyester producer.

Reliance is the largest producer of polyester fiber and yarn in the world, with a capacity of 2.5 million tonnes per annum. It currently enjoys a portfolio of about 120 global patents in the polyester domain. Due to unswerving rise in cotton prices and subsequent uncertain view regarding the availability of the crop has led to the creation of favorable opportunities for polyester products like Polyester Filament Yarn (PFY), Polyester Staple Fiber (PSF) and Polyethylene Terephthalate (PET). The opportunity for Reliance here lies in its extensive and well-established presence both domestically and internationally with its cost-effective and wide ranging product offerings. By expanding its current fiber manufacturing processes, RIL can cater to the rapidly growing demand readily.

The plans include establishment of new PTA capacity plants in Dahej and polyester filament and textured yarn at Silvassa with an option of increasing the capacity at the later stages. RIL is likely to start the PTA plant at Dahej in the first quarter of 2013 and the second one in the next six to twelve months. The PTA volumes are projected to feed the company’s downstream polyester investments at Silvassa while the capacity addition will further strengthen Reliance’s leadership position in the polyester sector.

As of yet, the expansion projects are under various stages of implementation ranging from technology licensing, basic engineering and obtaining necessary regulatory approvals. Nevertheless, it suffices to say that RIL will be able to capitalize on the growing fiber demand quite positively, given that polyester fiber is likely to cater to almost 80 per cent of the total global fiber demand in the near future.

Now at Reliance Trends: ‘T-Shirt Festival’

April 13, 2011

Reliance Trends, a retail specialty format of Mukesh Ambani run Reliance Industries Limited (RIL), has come up a unique event to attract their avid range of customers. The much awaited T-Shirt Festival, organized at its outlets in Begumpet, Kukatpally and Masab Tank in the twin cities, has finally found the light of day.

The T-shirt festival boasts of over 20,000 unique designs, including many exclusive ranges such as the Cricket World Cup tees and summer special range of ‘Chota Bheem’ T-shirts for kids. Also, special edition sportswear has also been brought to shelf to gratify to the sporting side in every one. The T-Shirt ranges start at Rs. 149 onwards for men, women and children. To add to the festivities, the festival promises a free sporty Reebok watch on every purchase of Rs. 1,999 and above.

A wide range of T-shirts including the crew neck, v-neck, polo, halter neck, scoop neck and turtle neck tees will be made available in scores of colors. A vibrant and youthful collection of T-shirts in variety of prints, inspired by animated and non-animated characters, musicians, bikers, the aviator range and spring – floral range, too, will be available. T-Shirts are also available with Embellished and Embroidered treatment in 100% cotton, knitted, woven, washed and with ‘quick-dry’ technology. With so many varieties to choose from, Reliance Trends is now the place to be.

Reliance Trends, the apparel, luggage and accessories specialty format of Reliance Retail, has forever been at the fore front in an effort to cater to their customers with new and creative offerings. This time around as well, Reliance Trends has come up with an ingenious ideation of T-Shirt festival that will readily cater to the apparel niche category alluringly and effectively. Being one of the most established names in the organized retail segment of India, Reliance Trends has definitely one-upped its stand in the market.

RIL unleashes its LTE TDD plans

April 6, 2011

In their effort to jumpstart the country’s broadband wireless access (BWA) services market, Reliance Industries Limited (RIL), India’s largest private sector enterprise run by Mukesh Ambani, has recently pumped out its plans to team up with diverse partners in order to roll out their Long Term Evolution Time Division Duplex (LTE TDD) network in India.

RIL is set to be in the fore-front of LTE TDD ecosystem in India, thereby becoming the first Indian telecom operator to deploy a technology on a mass-market level, which has not been previously introduced anywhere else in the world.

Mathew Oommen, Reliance’s new president of corporate strategy, responsible for driving the company’s wireless broadband developments, presented an optimistic view in favor of Reliance saying, “There is no better network than [the one] Reliance is building for the Facebooks, Twitters and Googles of the world to partner with and use this network as a reference framework of a rich experience. All the major online services players have a great opportunity to partner with companies like Reliance to offer truly differentiated digital media services.”

RIL is the only company to hold a BWA license that covers all of India’s 22 circles (telecom service areas) following its acquisition in June 2010 of Infotel Broadband Services, acquiring 2.3GHz airwaves in India’s BWA spectrum auction.

Being the first to introduce such a technology, Reliance is now faced with many considerable opportunities to tap into. Companies such as Facebook and Google, who run on over the top carrier networks would find a mutually benefitting partnership in Reliance’s telecom enterprise in order to propel great networking experience. Especially in India, where social networking is on a rampant rise, companies look to propel options that will encourage wholesome networking capabilities without the hindrances of low speed and lack of mobility.

The prime focus of Reliance’s telecom venture would be to first establish widespread connectivity across India. Currently only 0.1% of 10.5 million strong population of India uses broadband services. Reliance’s LTE TDD network has the capability to deliver wireless Internet services to even the most rural areas of India. Mere selling of wireless broadband services will not be the agenda of LTE TDD. In order to ensure people adopt this change readily, Reliance will have to understand what people seek from a broadband service and offer that at cost-effective price points.