Reliance Trends to spin with ‘Spinner by Shane Warne’

Reliance Trends, a specialty format under Mukesh Ambani run Reliance Industries Limited (RIL), has tied up Australian major ‘Lime Door Brands’ (LMB) to launch their latest sportswear collection designed by world renowned cricketer Shane Warne. The collection has been symbolically titled ‘Spinner by Shane Warne’ and is likely to hit Reliance’s stores within a short period of time.

The collection was first conceived in the year 2009 in association with local brand strategist Michele Hamdorf of LimeDoor Brands. LMB owns a major stake in the sports and fashion brand created by the cricketer and has for long been trying to enter the newer markets. Indian market fit the bill on many counts as the country has forever been a cricket savvy nation and sportswear category is slowing finding a stable footing in its markets. With Indian consumers now becoming openly acceptable and willing to try newer, more savoir-faire international brands, the time line for the launch was perfectly matched.

Reliance Trends CEO, Arun Sirdeshmukh, quoted on their latest tie-up saying, “Reliance Trends is privileged to be an exclusive partner of ‘Spinners by Shane Warne’ in India. We are very confident that this brand will be well-received in the Indian retail market. With cricket in the air, we believe the brand will be a great offering for our cricket-loving nation. Spinners will available at all Reliance Trends stores.”

Lime Door Brand’s CEO, Michele Hamdorf shared similar sentiments and quoted, “As for the international brand, Reliance Trends has a strong reputation in the global retail sector for being a progressive, growing company. It is fashion-led and value-driven with superior capabilities, including its efficiency in delivering product to market.”

Reliance Trends has been on a tie-up spree with many international brands in their efforts to augment their stand in the high-end market of the country. With the ‘Spinner’ collection now joining the ranks of others superlative international brands, Indian consumers are definitely in for a treat.


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