Reliance Digital to Enhance Customer Experience with a Recharged Growth Strategy

The consumer durables and electronics arm of Reliance Retail has embarked on a re-charged growth strategy with a new brand promise – ‘We bring technology to life for you’. With this new Customer Value Proposition, Reliance Digital promises to provide customers with a well differentiated value and experience. All Reliance Digital stores, existing and new ones are being remodeled to help deliver this promise.

Reliance Digital has 30 stores across India in 18 cities which include Mumbai, Delhi, Gurgaon, Ghaziabad, Jalandhar, Bengaluru, Mangalore, Hubli, Hyderabad, Vijaywada Vizag, Secundrabad, Chennai, Ahmedabad, Vadodara, Nashik and Nagpur.

With this brand promise ‘We bring technology to life for you’, Reliance Digital seeks to fulfill the dream of every customer, through its nationwide network of conveniently located stores, its presence on the web and by providing a delightful shopping experience of products and solutions and helping customers bring home the latest and best in technology from the widest selection at the lowest assured price with complete peace of mind through lifelong support.

With the focus now more prominent towards customer centric initiatives the brand is in the process of remodeling its stores across the country. The first pilot store rolled out in Vashi in Mumbai has made it more customer focused, convenient, informative, service oriented and with new innovative initiatives like an Experience Zone to feel, enjoy, test and try a product. The service staff has been put under aggressive training so that they are able to explain any product to the customer in full details and offer a complete solution as per his/her requirements.

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