Reliance Jio’s Business Strategies to Revolutionize the Market

Reliance Jio’s Jyotindra Thacker recently received an award of Technology Senator of the Year at the Express Uptime Champion Awards 2015. He talked about the plans and strategies of the company.

Plans of Reliance Jio

According to him, the cost of manufacturing the cash exceeds the cost of its value. Digitization is the only way to solve this issue. The Reserve Bank of India (RBI) is also implementing ways to promote digitization. Besides, digitization and online transactions will also reduce the black money. Reliance Jio is leading in this revolution of digital money.

He also confirmed that the payments bank will remain a priority for the company. Keeping that in mind, the company will work on its prepaid wallet application, Jio Wallet, which was launched earlier. Depending on the requirement, Reliance Jio will decide whether to continue the application or not.

Reliance Jio will release bandwidth for people who are waiting for affordable bandwidth since a long time. Many devices and smartphones will also be offered at cheap rates. This will push start-up businesses in the country. Reliance Jio wants to spread an intelligent network all over the country. Hence, the company came up with applications and an economy. The company is hopeful that these will attain success in the long run. The alignment of applications and bandwidth will offer a sensible proposal to the users.

Launch of Reliance Jio

Reliance Jio will be commercially operational from December, this year. The company will launch devices like dongles, smartphones, Wi-Fi tablets, etc. The tablets will be operating on Android, and Windows will be introduced later. Besides, it will also sell MiFi cards and MiFi devices with seamless connections and long battery life.

He expressed that the launch has been delayed a lot. The reason for this was devices, handsets and chipsets did not meet the price point that the company wanted. Meanwhile, Reliance Jio bought newer spectrum bands. Therefore, it again had to work on its business strategies. The company had bands of 2300 MHz, 1800 MHz and this year bought 850 MHz band. After this, it began to design handsets that will support all of these three bands simultaneously. The company got the support from Qualcomm, its chipset partner and vendor, for this.

“If you want to launch a business, and if you can’t create a large enough dent, like a revolution, as we would like to call it, then there’s no point in doing it,” Thacker said. Creating handsets at a price affordable for the Indian masses was very important. Therefore, the company was waiting for the right time to roll out its venture.

Currently, Reliance Jio has the maximum amount of spectrum bank compared to any other telecom operator in India. The company has learnt lessons from countries like Japan, Korea and USA, and understood that a wireless operator needs a massive amount of spectrum to establish its place as a dominant player in the market.


Reliance Jio’s Jyotindra Thacker talked about payments banks, spectrum holdings and Jio’s impeding commercial launch at an event recently


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