Reliance Jio gives 4G-enabled Mobile Phones Order to Intex

Reliance JioInfocomm, the telecom arm of the Mukesh Ambani-led Reliance Industries, is preparing itself for a commercial launch of its services in December, this year. The company is in talks with many handset manufacturers to promote affordable 4G handsets across the country.

Order given to Intex

Reliance Jio placed an order with Delhi based-Intex Technologies to supply 1 lakh 4G-enabled handsets. The mobile phone manufacturer will deploy its first shipment in October, consisting of 20,000 mobile phones. Reliance Jio was in talks with many mobile phone manufacturers, including Apple, Micromax and Samsung. Intex was the first to bag an order.

To meet the requirements and terms stated by Reliance Jio, Intex came up with a 4G-enabled phone having voice over long-term evolution (VoLTE) technology. Generally, 4G-handsets do not have VoLTE technology, but this technology is necessary for Reliance Jio services and for its network to work on the handsets. An industry expert informed that voice calling under Reliance Jio will not be possible without the VoLTE network.

VoLTE technology is found in iPhone 6 and high-end and expensive Android phones. It offers superior voice quality and reduces the cost of setting up and maintaining the network. In addition, it is completely IP-based, unlike GSM.

A spokesperson of Intex also revealed that the Reliance Jio mobile phones are below the range of Rs. 10,000. However, the telecom company will decide the final selling price. Reliance Jio will be responsible for the distribution of the mobile phones, while the handsets will be sold under the brand name of Intex.

As per first quarter reports of Financial Year 2015 -2016 from the global market research company, International Data Corporation, Intex is the third largest smartphone company in India. It has an 11% market share. The first two companies are Samsung and Micromax with 23% and 17% market shares respectively.

Motorola’s association with Reliance Retail

Motorola, owned by the Chinese company, Lenovo announced that it will sell its phone on popular e-commerce websites. To shoot the offline sale, it will be using large-format stores of Reliance Retail. It will begin its sale from large cities and metros.

Earlier, Motorola used Flipkart exclusively to sell its phones. It has announced these steps to increase its customer reach. Chen Xudong, Chairman of Motorola Mobility operation board said that people in India still largely rely on offline channels and hence the company has decided to take such a step.

Reliance Jio’s first 4G handset

Reliance Jio’s first 4G handset in the country was the recently launched, Lenovo Vibe Shot. The device is photography oriented and is priced at Rs. 19,999. The phone carries Reliance Jio’s branding and has many built-in applications like Jio Experience, Jio Friends, and Jio Drive, among others. The phone is set to capture the upper-mid segment of the smartphone market in India.

Lenovo Vibe Shot has a 5-inches screen, with full-HD resolution display. Its primary camera is 16 megapixels and it is endowed with features like optical image stabilization and a triple-LED dual tone flash. The secondary camera is 8 megapixels.

Summary

Reliance Jio Infocomm Limited placed an order with Intex Technologies for the supply of 1 lakh 4G-enabled mobile phones in the country.

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