Reliance Retail to drive Reliance Jio’s Success

Reliance Jio Infocomm, the telecom venture of Reliance Industries, is gearing up for the launch of its most-awaited 4G services. Industry experts predict that the success of its services will be dependent on parameters like network quality, bouquet of services, price of services, and handset distribution.

Reliance Jio is working on bouquet and price of 4G services and network quality, while the distribution job will be handled by Reliance Retail.

Reliance Jio is in talks to partner with a number of Multi-National Corporations (MNCs) and Indian 4G mobile phone vendors. This will offer customers a range of 4G mobile phones with Voice over Long-Term Evolution (VoLTE) and Voice over Wi-Fi (VoWiFi) capabilities. The company will sell mobile phones from INR 4,000 to INR 40,000. It aims to offer a new digital life experience to customers.

Preparations of Reliance Retail

Reliance Retail has 2,857 outlets across the country and its retail footprint extends over 12.8 million square feet in more than 250 cities. In July-September 2014 results, Reliance Retail recorded a quarterly turnover of INR 5,000 crores for the first time. The company has been showing a constant growth in physical retailing.

Reliance Retail has also developed an initiative known as Reliance Retail 2.0. Through this, the company will set up a distribution ecosystem for Reliance Jio devices. It will also make preparations for the launch in phases.

The company has entered into a partnership agreement with YU Televentures, recently. Reliance Retail outlets will introduce YU devices such as YUREKA Plus, YUPHORIA, and YUNIQUE VoLTE phones. This will enhance Reliance Retail’s robust sales and distribution network across the country.

Reliance Retail has recently worked on leveraging its sales and distribution arm. It has set up a large retail network consisting of 1,200 distributors and 1.5 lakh retail stores to support the developing VoLTE and VoWiFi device ecosystem in the country. The company ensures that it will keep expanding its distribution network and upgrading its product range over time. Additionally, Reliance Jio will also be selling its own LYF branded phones in its stores.

Reliance Digital

The electronics retail store of Reliance Retail, Reliance Digital operates 1,379 retail outlets in more than 225 cities of the country. It is one of the leaders in the market. It gives a differentiated value proposition, extensive product assortments, and a superior experience to customers while in the store. It is establishing a national brand, Reconnect, with a focus on strengthening sourcing and product development competencies. Reconnect will be a unique brand that will offer innovative products, great value, and superior quality.

Reliance Digital stores has a number of facility stores like Reliance Digitalxpress, Reliance Digitalxpress mini, and Reliance Digital iStore for varied kinds of products. It also has a digital service center known as Reliance ResQ.

About Mukesh Ambani

Chairman of Reliance Industries, Mukesh Ambani is one of the contenders for ‘Time Person of the Year’ 2015. The results will be announced in December. Other competitors with Ambani are Prime Minister Narendra Modi and Chief Executive Officer of Google, Sundar Pichai. On Ambani, Time Magazine said that he is the richest person of the country while his company owns “virtually everything.”

Summary

Reliance Retail will play a significant role in driving the growth of Reliance Jio Infocomm Limited’s 4G success.

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