Reliance Jio orders First Tranche of 4G VoLTE Smart Phones

Mukesh Ambani-led Reliance Jio Infocomm has placed an order for 4G smart phones. As the first part of the order, the pan-India 4G operator will acquire20 million smart phones from mobile vendors and Original Design Manufacturers (ODMs) for its LYF brand.

Reliance Jio Smart Phones

Reliance Jio’s LYF brand smart phones are created to offer world-class user experience through 4G services. In addition to being 4G-enabled, Reliance Jio smart phones will have features like Voice over Long-Term Evolution (VoLTE), High-Definition (HD) Voice, Voice over Wi-Fi (VoWi-Fi), and HD Video Calling. These are aimed to offer a new digital life experience to the customers.

VoLTEwill allow Reliance Jio to manage voice calls over LTE networks. The calls will thus be supported with HD voice clarity and enhanced call connectivity. VoWi-Fi will let the calls to be switched from mobile network to Wi-Fi. This will help users in areas where there is a weak cellular coverage.

Industry experts predict that after 4G, VoLTE is set to be the next big revolution in the Indian smartphone market. Currently, only 2% of smart phones are VoLTE- enabled or upgradable. But, these figures are bound to shoot up in a couple of years. The benefits offered by VoLTE will increase its demand in the market, while prices will come down with the increase in sales.

Reliance Retail’s Partnerships

Reliance Retail has partnered with a number of smart phone manufacturers, including LG, Lenovo, YU, Micromax, Apple, and ZTE, among others. These companies will be making 4G LTE smartphones for Reliance Jio.

LG has already launched two 4G LTE smartphones in India. These are LG Spirit LTE and LG G4 Stylus 4G,both having VoLTEand VoWi-Fi capabilities. Additionally, Lenovo has launched its Vibe Shot, which is also a 4G LTE model.

YU Televenturesrecently announced that it will be launching VoLTE phones like YUPHORIA, YUNIQUE,and YUREKA Plus under its partnership with Reliance Retail. These phones will help enhance the distribution network of Reliance Retail across the country. These three phones will be available at attractive prices of INR 7,999, INR6,499 and INR 10,999 respectively.

Reliance Retail has also signed deals with ODMs,Coolpad, CKT, and others for LYF 4G smart phones. Coolpad, being one of the biggest 4G smartphone manufacturing companies in China, is constantly workingto strengthen its entire mobile technology ecosystem and empower people.

Reliance Retail stores and Reliance Digital stores will sell the LYF and other brand smartphones to people. These phones will be available across the country. Reliance Retail has 2,857 outlets accounting for a retail footprint of more than 12.8 million square feet in 250 cities of India. On the other hand, Reliance Digital runs 1,379 stores from 225 cities of the country.

Reliance Jio is planning a soft launch of its services this month. After the launch, Reliance Jio will take a few days to make operator’s SIM cards available in stores. The company revealed that consumers can expect connections from January 2016.

 

Summary

Reliance Jio Infocomm has ordered 20 million 4G smart phones from mobile vendors and Original Design Manufacturers (ODMs) for its LYF brand.

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