Archive for February, 2016

Reliance Industries to launch E-commerce Fashion Portal under Jio Brand

February 29, 2016

Reliance Industries is extending its Jio brand to other ventures. The Mukesh Ambani-led company will be introducing a fashion e-commerce website named,

Reliance Industries’ Fashion Portal

The fashion website is being tested since December, last year. An official communication in the first week of March will open the website to employees for a pilot run.

Reliance Industries will adopt a dual e-commerce model. It will have a general merchandise marketplace and a separate fashion portal. Fashion business has a high margin, while the merchandise marketplace will be of low margin, but will offer a range of products.

In October, last year, the company had revealed in a presentation that its e-commerce platform for electronics was ready to go live. It also said that the company will launch an e-commerce grocery marketplace by the end of Financial Year (FY) 2015 – 2016. The company will appoint around 1.5 lakh small and medium vendors for its e-commerce marketplace. has selected international brands from countries like Australia, Singapore, United States (US), Turkey, and Russia, among others. Some sources informed that there may be brands like Australia’s Holster, Singapore’s mds, and Turkey’s Gizia. The company is planning to set a unique portfolio in the market. It will include selected and exclusive designs from renowned national and international brands, and popular artisans.

AJIO brand will have a different label from Reliance Trends and Reliance Brands. It will enhance Reliance Jio’s digital initiative and the powerful network of Reliance Retail.

In July 2015, Reliance Industries recruited Sanjay Mehra as Chief Executive of its online lifestyle and fashion ventures. He earlier worked for the US company, Wolverine World Wide.

It is expected that Reliance Jio will make a high-profile entry in the e-commerce space. The company is set to roll out its 4G services in April 2016. It has already announced a number of applications and services under the Jio brand. These include the messaging application, Jio Chat, and digital wallet service, Jio Wallet.

Reliance Industries Launches Smartphones

On 28th February, Reliance Retail introduced two new LYF branded phones. Both the phones are enabled with 4G voice and data services. They are entry-level phones and support technologies like Voice over Long-Term Evolution (VoLTE) and Voice over Wi-Fi (VoWi-Fi).

The phones, Flame 1 and Wind 6 are priced at INR 6,490 and INR 7,090. A statement from the company said, “Our brand of smartphones provides high-density quality voice and video calls, multi-party voice and video conferencing, Wi-Fi calling, high-speed internet and seamless switching of a call from the operator to other wifi networks.”

Both the handsets are built on the Qualcomm Snapdragon chipset. They have 1 GB RAM. The mobile phones have front and back cameras of 5 Megapixels (MP). They have additional features like smile and blink detection.

Reliance Retail has also rolled out a separate website for selling its LYF branded smart phones. The new phones are already available on the website, Other phones available are Earth 1, Water 1, and Water 2.


Reliance Industries to roll out a fashion e-commerce portal under the Jio brand.

Reliance Jio to cover 80% of Indian Population by End of 2016

February 22, 2016

Chairman of Reliance Industries, Mukesh Ambani has revealed that his telecom venture, Reliance Jio is ready to launch its 4G service. By the end of 2016, the company aims to cover 80% of the total population of the country.

Views of Mukesh Ambani

Ambani said that 80% of the total 1.3 billion people of the country will enjoy the high-speed internet service on their smart phones by the end of 2016. Reliance Jio will be covering 90% of the population by the end of 2017 and in the following year, the company will cover the entire country with its digital infrastructure.

Earlier, Reliance Jio claimed that it will invest more than INR 1 lakh crore till the commercial launch. This will include the cost of spectrum, infrastructure, human resources, and marketing, among others. Ambani feels that the investment on digital infrastructure will be very beneficial. This will take the country ahead in the race of global digital revolution.

Ambani said, “In the next 20 years, in a network society, we are going to have a change much more than what we have seen in the last 100 years.”In the year 2012 – 2013, India stood at 150th position globally in terms of mobile broadband penetration as well as quality. It is expected that Reliance Jio will uplift the country’s position. Ambani wants the country to lead in the digital revolution.

Ambani said that his step in digital revolution will empower the youth of the country, which forms a large proportion of the population. New opportunities for prosperity, and being at par with the world will be offered to them.

About Reliance Industries

Mukesh Ambani is the richest man in the country. He is the Chief Executive Officer (CEO), Managing Director (MD), and Chairman of the largest private conglomerate of India. He operates the largest oil refinery in the world. Forbes estimated that Ambani’s net worth is around USD 20 billion. Bloomberg said that market capitalization of Reliance Industries is around USD 40 billion.

The launch of Reliance Jio is Mukesh Ambani’s re-entry in the telecom industry after the split with his brother Anil Ambani. The telecom venture, Reliance Communications is operated by Anil Ambani. Both the telecom companies have now joined hands to share spectrum space and offer seamless and efficient 4G services to their respective customers.

Reliance Jio is the only company to have pan-India 4G Broadband Wireless Access (BWA). In 2010, Reliance Industries bought a company having pan-India 4G BWA spectrum for INR 12,847.8 crores. The company holds the highest spectrum across the bands of 800 MHz, 1,800 MHz and 2,300 MHz.

Reliance Industries made a soft launch of its 4G service in December, last year. It serves 1.2 lakh employees of the company and their families. It is distributing 4G SIM cards and discounted LYF branded 4G mobile phones through its retail venture, Reliance Retail. The company is likely to roll out its commercial service in April.


Mukesh Ambani said that Reliance Jio is prepared for 4G launch and it will cover 80% of the country’s population by the end of 2016.

Reliance Industries Employees Receive Prime Minister Shram Awards for 2014

February 10, 2016

54 workers have been chosen for Prime Minister Shram Awards for 2014. These employees work in departmental undertakings in public, as well as private sector units.

The awardees have been picked from units that have 500 or more workers employed. They have been selected for their unique performance, outstanding contributions, presence of mind, innovative abilities, and exceptional courage.

Awards to Employees

This year, 9 employees were nominated for the ShramBhushan Award, 19 employees were nominated for ShramVir or ShramVeeranganaAward and 26 employees were nominated for the Shram Shree or Shram Devi Award. Total Shram Awards are 32, but 54 people received the awards as some awards were shared by workers or a team of workers. Out of 54, 3 women have received the award. 36 of the workers were from the public sector and 18 workers were from the private sector.

Employees given the ShramBhushan Award got a cash prize of INR 1 lakh, along with a ‘sanad’. One of the awardees wasPradeep PandharinathRajpurkar from Reliance Industries.Employees who received the ShramVir or Veerangana Award got a cash prize of INR 60,000 and a sanad. MakrandMadhavNaik, from Reliance Industries,also received one of the awards. The Shram Shree or Shram Devi Award was awarded to 26 people,Shirish Kumar SadanandPatil of Reliance Industries being one.

Reliance Jio’s Free Wi-Fi Service in West Bengal

The telecom arm of Reliance Industries, Reliance Jio Infocomm has been offering free Wi-Fi services to a number of locations. It has now rolled out its high-speed Jionet service at the KaziNazrul Islam Airport, at Andal, in Durgapur of West Bengal.

A spokesperson of the company informed that air travelers will be able to enjoy the free service. Passengers at the airport will experience the digital ecosystem, established by Reliance Jio. The ecosystem consists of specially designed applications and rich content that operate on Reliance Jio’sfiber-based high-speed 4G network.

Passengers will have to register their number with Reliance Jio through a login process. The company will send a verification code on the number through SMS. After entering the code, the traveler will be able to use the free internet service for a period of 24 hours. He will be logged out automatically if there is no activity for 30 minutes. The user will then have to login again with the same verification code in order to resume access to the free data service.

At present, the Andal airport serves a number of towns. These include Burdwan, Bolpur or Shantiniketan,Purulia, Bankura, Rampurhat, Bishnupur, and Suri in South Bengal. In addition, it also serves the Dhanbad and Bokarotowns of Jharkhand.

Reliance Jio’s Free Wi-Fi Service

Reliance Jio has been testing its service for a number of months. It receives feedback from users and accordingly works on enhancing the network. The company wants to provide seamless service at the time of its launch. It has deployed free Wi-Fi services in Kolkata, Lucknow, Bhubaneshwar, Mumbai, Surat, Ahmedabad, and Mussoorie, among others.


Reliance Industries employees have been selected for Prime Minister Shram Awards for 2014.

Reliance Jio to Outsource Deployment of Small Cells to Local Cable Operators

February 2, 2016

The telecom arm of Reliance Industries, Reliance Jio, is preparing itself for its much-awaited 4G launch. The Mukesh Ambani-led company will be outsourcing a section of the deployment of small cells to local cable operators. The company has chosen local cable operators because of their widespread reach and high penetration in the residential regions.

Reliance Jio’s Small Cells Deployment

Reliance Jio will be administering one of the biggest deployments of small cells in the world. In regions where cable operators have limited access, the company will directly deploy the small cells.

Recently, Reliance Jio rolled out its 4G service for around 1 lakh employees of Reliance Industries and their families. It may roll out the commercial service in April, this year. At the time of launch, the company has decided to deploy a total of nearly 1.5 lakh small cells across the country.

Shailesh Abhyankar, the Associate Vice President of Transport Planning at Reliance Jio revealed that the company will adopt a combination of two models for deploying small cells. He said, “A part of the deployment would be outsourced to the local cable operators since they have access in residential areas. However, some deployment would be done directly by us.”

The deployment of small cells by Reliance Jio will help the company tackle the problem of in-building access, as it will be carrying large operations on the spectrum band of 2300 MHz and it will be challenging for Reliance Jio to achieve indoor penetration with this band.

A report suggested that Reliance Jio has already begun deploying small cells in 10 of the biggest cities of the country. These include Mumbai, Delhi, and Kolkata, among others. The deployment will be expedited once the company rolls out its commercial 4G network. Abhyankar informed that Reliance Jio will establish the small cells network in the coming 6 to 8 months.

Benefits of Small Cells

Small cells help to enhance coverage in regions where the traffic usage is high. They are low-powered radio access nodes, having a range of 10 meters to 2 km. They help telecom companies in offloading peak traffic.

One of the best solutions for telecom companies to deal with high traffic and heavy network usage is small cells. It also helps in tackling with issues of mobile bandwidth. Efficient deployment of small cells enables telecom operators to boost the speeds of wireless network access, enhancing coverage.

Nita Ambani’s Open-Office Plan

Following the strategy of her husband, Mukesh Ambani, Nita Ambani has also decided to introduce the cabin-less and open-office plan at her new workplace at Nariman Point. The workforce behind Indian Super League, Mumbai Indians, and the Fashion team will be working from this new office. Nita Ambani feels that this plan will enforce a synergy and enhance creativity among workers.

Being a Non-Executive, and Non-Independent Director on the Board of Reliance Industries, Nita Ambani is engaged in a number of initiatives. She is the Chairperson of the company’s philanthropic arm, Reliance Foundation.


Jio will outsource a part of small cells deployment to local cable operators.