Reliance Industries to launch E-commerce Fashion Portal under Jio Brand

Reliance Industries is extending its Jio brand to other ventures. The Mukesh Ambani-led company will be introducing a fashion e-commerce website named,

Reliance Industries’ Fashion Portal

The fashion website is being tested since December, last year. An official communication in the first week of March will open the website to employees for a pilot run.

Reliance Industries will adopt a dual e-commerce model. It will have a general merchandise marketplace and a separate fashion portal. Fashion business has a high margin, while the merchandise marketplace will be of low margin, but will offer a range of products.

In October, last year, the company had revealed in a presentation that its e-commerce platform for electronics was ready to go live. It also said that the company will launch an e-commerce grocery marketplace by the end of Financial Year (FY) 2015 – 2016. The company will appoint around 1.5 lakh small and medium vendors for its e-commerce marketplace. has selected international brands from countries like Australia, Singapore, United States (US), Turkey, and Russia, among others. Some sources informed that there may be brands like Australia’s Holster, Singapore’s mds, and Turkey’s Gizia. The company is planning to set a unique portfolio in the market. It will include selected and exclusive designs from renowned national and international brands, and popular artisans.

AJIO brand will have a different label from Reliance Trends and Reliance Brands. It will enhance Reliance Jio’s digital initiative and the powerful network of Reliance Retail.

In July 2015, Reliance Industries recruited Sanjay Mehra as Chief Executive of its online lifestyle and fashion ventures. He earlier worked for the US company, Wolverine World Wide.

It is expected that Reliance Jio will make a high-profile entry in the e-commerce space. The company is set to roll out its 4G services in April 2016. It has already announced a number of applications and services under the Jio brand. These include the messaging application, Jio Chat, and digital wallet service, Jio Wallet.

Reliance Industries Launches Smartphones

On 28th February, Reliance Retail introduced two new LYF branded phones. Both the phones are enabled with 4G voice and data services. They are entry-level phones and support technologies like Voice over Long-Term Evolution (VoLTE) and Voice over Wi-Fi (VoWi-Fi).

The phones, Flame 1 and Wind 6 are priced at INR 6,490 and INR 7,090. A statement from the company said, “Our brand of smartphones provides high-density quality voice and video calls, multi-party voice and video conferencing, Wi-Fi calling, high-speed internet and seamless switching of a call from the operator to other wifi networks.”

Both the handsets are built on the Qualcomm Snapdragon chipset. They have 1 GB RAM. The mobile phones have front and back cameras of 5 Megapixels (MP). They have additional features like smile and blink detection.

Reliance Retail has also rolled out a separate website for selling its LYF branded smart phones. The new phones are already available on the website, Other phones available are Earth 1, Water 1, and Water 2.


Reliance Industries to roll out a fashion e-commerce portal under the Jio brand.


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