LYF Becomes a Sponsor for Mumbai Indians and Royal Challengers Bangalore in IPL 9

LYF, the lifestyle consumer electronics brand by Reliance Retail, has begun its marketing campaign by sponsoring two teams in the ongoing edition of the Indian Premiere League. The jerseys of two teams – Mumbai Indians and Royal Challengers Bangalore – will adorn the logo of LYF along with its tagline – ‘Smartphone+.’

This is the first time LYF has come out vividly with its publicity campaign by adorning its name in the sleeves of the teams’ jerseys. Even the tagline was introduced for the first time. The LYF logo will be emblazoned on the right arm of all the Mumbai Indian players, and underneath the logo will be the tagline. Last year, the spot was occupied by SAP, the multinational software firm.“The ‘Smartphone+’ tagline is to symbolize the fact that LYF is not just another brand of smartphones, but a whole ecosystem that includes Reliance Jio’s 4G services, media services such as video on demand and music, news, etc.,” reported Real Time News.

LYF has recently also released an online commercial starring Bollywood actress Kangana Ranuat and cricketers M S Dhoni and Virat Kohli among others. Released in social media on 20 April, the 45-second video is the first-ever commercial by LYF. It showcases the brand’s approach towards life-like video viewing experience and also refers to the actress’s popular 2014 film, Queen. The video has been viewed more than 13000 times and has garnered around 560 reactions.

Other than smartphones, it also has a range of 4K smart TVs which are already being sold at various Reliance Retail outlets. According to reports, LYF may venture into wearable devices. Owned by their parent company Reliance Industries Limited (RIL), it has already started pushing LYF handsets bundled with Jio SIM cards into third-party distribution networks ahead of the commencement of ‘Smartphone+’ sales. Its flagship handset, LYF Earth 1 priced at INR 19900, was launched in January 2016. Other phones in the Elements collection are LYF Water 1, LYF Water 2, LYF Wind 6, and LYF Flame 1. The general specifications of a LYF mobile are Qualcomm Snapdragon processor, 4G LTE technology, dual SIM card slots, HD video and voice calling, LED display, and more.

LYF phones are available both in online and brick-and-mortar stores. Notably, they are available with exciting offers on online retailer Amazon and delivery platform Grofers. Users can purchase the gorgeous-looking smartphones from the comfort of their house.


Conclusively, looking at the way LYF is inching forward with its publicity campaign, there is no doubt about the creativity involved.


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