Reliance Jio Starts the Public Launch of its 4G Service

Using an innovative strategy, Reliance Jio has begun introducing its trial services to the public through an invite-only system. This launch has taken place in Maharashtra, Gujarat, Delhi, Andhra Pradesh, Bihar, Chhattisgarh, Madhya Pradesh, Goa, Haryana, Jharkhand, Himachal Pradesh, Kerala, Karnataka, Rajasthan, Tamil Nadu, Odisha, Telangana, Uttar Pradesh, and West Bengal.

Aggressive marketing

The company has handed out invites for buying a LYF phone to its employees, who had earlier received the trial SIM cards. Free unlimited 4G data and a SIM card will be offered with the phones. Interested customers only need to give their e-mail IDs to Jio employees to acquire an invite with a unique code.

Once they have printed out their invites, they may walk into any Reliance Digital or Digital Express store, and buy a LYF phone of their choice.

Reliance Digital seizes opportunity

Using this invite-only system to its advantage, Reliance Digital is drawing more customers to its stores. Invites are being given free of cost to customers who buy phones from the store.

The company is making active use of social media to guide people to specific Reliance Digital stores, where they may buy bundled SIM cards and LYF phones. Employees are also personally writing social media posts, giving ample information about the benefits of this system.

Your own myJio account

This new invite-only system will allow customers to buy a SIM card in their own name. To swiftly activate their SIM cards, customers will only need to submit proofs of address and identity.

Customers will be able to handle transactions themselves through their own myJio accounts. These accounts are free of cost and may be used to make further recharges.

Additional benefits

As a part of the preview, customers will be able to access unlimited VoLTE calling, video calling, 4G data, and SMS for 90 days. During this three month period, customers may also experience 8 Jio applications, including JioBeats and JioOnDemand, which features the latest movies and TV shows.

Satisfying eager customers

This soft launch has given customers the opportunity to avail of Reliance Jio’s much awaited 4G service. It has also enabled the company to liquidate its LYF stocks over the next three months. Thousands of crores of rupees were invested in the creation of the LYF handset brand and the importing of devices into India.

LYF is the second largest provider of 4G-enabled smart phones in India, and among the top 5 smart phone players in the country.

Aiming for the best 4G experience

Mr. Mukesh Ambani, the owner of Reliance Industries, wants to put the best foot forward when it comes to Jio’s 4G services. Even though the 1800+2300 spectrum would provide satisfactory 4G coverage, the company has decided to integrate the high-propagation 850 MHz spectrum of Reliance Communications.

This will allow Reliance Jio to set up a high-performance network in July. Meanwhile, Reliance Communications has begun the process of shifting users from its CDMA network into Jio’s 4G network, as well as its own GSM. This process, which is expected to be seamless, will aid the integration of the 850 MHz spectrum.

A full commercial launch is expected to take place immediately after the network has been set up.

Summary

Reliance Jio has started the public launch of its 4G service through an invite-only system. Customers will be able to experience unlimited 4G services by acquiring an invite from a Jio employee.

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