LYF Flame 6 Makes a Promising Entry into the Market

Reliance Jio has launched its newest LYF handset, called the Flame 6. This phone is the most recent addition to the brand’s line of Flame series phones. The handset comes at a price of Rs. 3,999 and the phone carries premium features despite its highly affordable price.

Flame 6 specifications

The Flame 6 flaunts a sleek exterior with a 4-inch display and a pixel resolution of 480 X 800. It also has a pixel density of 225ppi and a WVGA screen. The outer body is protected by Asahi Dragontail Glass which makes it resistant to scratch marks.

The phone’s driving force is its efficient software. It comes with 512GB RAM and a 1.5 GHz processor that ensures the optimal functionality of this handset. The Flame’s operating system is Android 5.1 Lollipop. It is powered by a 1750mAh battery. Users will be impressed with the handset’s 2MP rear camera and 2MP front shooter that captures quality photos.

Other features

The phone also scores in terms of storage capacity. It comes packed with a storage capacity of 4GB which may be expanded up to 32GB.

The USP of the Flame 6 is that it is 4G-enabled and contains the dual-SIM feature. This facilitates the usage of 4G SIMS that can be used in both the slots.

Preparations for final launch

The company’s telecom arm Jio Infocomm will also launch its network services soon. Many analysts have predicted that Jio will have a full roll out of services in the month of December. As of now, the company has held a soft launch for its associates and employees. Thereafter, it also conducted an ‘invite-only’ program which opened the services to exclusive members. Very recently, the company also activated its website Jio.com to accept registrations for customers to avail of Jio’s services.

Economic Times reported this Friday that Reliance commenced the sale of its LYF handsets that are enabled with 4G LTE across select cities. Customers no longer need to be invited or be a Reliance employee to avail of these services now.

Availability of LYF phones

The services offered by Jio include free voice calls for 4,500 minutes as well as unlimited Jio 4G services for a span of three months. The company’s LYF handsets are available for purchase at various outlets like Reliance Digital Mini Stores, Reliance Digital Stores, Sangeeta Mobiles, Spice Hotspot and Universal. They are also up for sale on online shopping portals as well.

Tie-ups with retail chains

The company is looking at a tie-up with retail outlets like Croma Retail and the Mobile Store for sale of their smart phones going by another report by the Economic Times. Until now, Reliance has successfully launched 10 LYF models with attractive pricing strategies. Almost all of these handsets are available in the price range of Rs. 5,000 to Rs. 20,000.

Overall, the company is going through a highly successful phase with LYF emerging as the fifth-largest smart phone brand in the country according to Counterpoint Research. It is also a leading LTE provider in the country.  The brand has even cornered a 7% market share within the first quarter of FY16 itself.

Summary

Reliance Jio launches new LYF handset called the Flame 6.

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