Reliance Jio to Commence Operation of Services from September

Reliance Jio is expected to launch its commercial services by September this year. A source close to the company confirmed the same and added that the test phase for Jio’s network has now drawn to a close.

Preview invites

Jio recently had a special offer for customers who registered on Jio.com, the telecom company’s official website. As per this scheme, Jio sent out customized invites to registered individuals so that they could avail of data and voice services before making an actual purchase.

It offers users 4500 minutes of voice as well as 75GB of data for a period of three months. Customers will be provided a free SIM card with these services on purchase of a LYF smart phone.

Employee test phase

Prior to the preview invitation for registered customers, the company had also opened its services to Reliance employees in December to test the facilities. This helped Jio to optimize its network and avoid technical glitches before the commencement of full-scale operations.

Referral system

In the month of May, Jio made its services available to exclusive customers through the invite-only program. It allowed employees to invite 10 acquaintances to avail of Jio’s free unlimited 4G data services for three months. Post this, the offer was also open to customers who came to purchase LYF phones from Reliance Digital stores. LYF phones are currently available for purchase under the brand’s Elements Collection which includes categories like WIND, EARTH, and FIRE. The most affordable handset from the collection is priced at Rs. 4,000. The company has recently launched LYF WIND 1 smartphone and LYF WATER 1 smartphone at Rs. 6899 and Rs. 12,999 respectively. LYF WIND 1 has Snapdragon 410 processor paired with a paltry 1GB RAM. It supports 4G LTE, 3G, GPRS/EDGE, Bluetooth 4.0, Wi-Fi and GPS. The handset measures 143x71x8.4mm and weighs 125 grams. On the other hand, LYF WATER 7 is the first LYF smartphone to come with a fingerprint sensor LYF WATER 7 weighs 160 grams and has dimensions of 155.3×77.2×8.5mm. It is powered by a 1.5GHz octa-core Qualcomm Snapdragon 615 processor paired with 2GB RAM. It supports 4G LTE, 3G, GPRS/EDGE, Bluetooth 4.0, Wi-Fi and GPS.

Increase in subscriber rate

The good news for Jio is that the average data usage per user for the company is an impressive 18.6GB, even much before the roll out of commercial services. This has been attributed to the company’s smart marketing strategy, as well as free data facilities for employees and other acquaintances.

The company has performed well in various circles, even proving to be tough competition for incumbent operators. For instance, while a rival generates 1.5 million GB for a month in Gujarat, Jio garners a massive 1.8 million GB. According to data accessed by IANS, the cumulative number of subscribers on Jio’s bandwidth is 7, 00,000 with a total usage of 13 million GB.

Growth in Jio’s telecom venture

A source added that Reliance Jio is likely to witness an upsurge in business as subscription rates are expected to touch 2.5 million users. Additionally, it is expected to generate a target of 50 million GB with users already experiencing unparalleled services at lightning speeds (more than the national average).

With the rising demand for data services, Jio’s 4G in India service is expected to encounter a highly rewarding phase with increasing subscribers opting for this network.

Summary

Reliance Jio is likely to commence commercial operations from September. The company expects to garner 2.5 million subscribers before the final launch.

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