India’s Contingent at the Rio Olympics Backed by Reliance Jio

The Rio Olympics to be held in August 2016 will witness the largest Indian contingent till date. Reliance Industries Limited’s digital arm, Reliance Jio will be its ‘Principal Partner’ at the event.

Partnership with the Indian Olympic Association

Reliance Industries Limited (RIL) has been consistently working to improve the state of sports in the country, and this move is yet another step ahead towards its goal. Regarding the partnership of Reliance Jio with the Indian Olympic Association (IOA), a company spokesperson said that the Jio team feels privileged to be associated with the largest Indian contingent. One of the biggest private conglomerates in India, Reliance Industries believes in empowering the youth through the medium of sports.

The Reliance Jio spokesperson explained how the company, along with the country’s 1.3 billion citizens consider all the Indian athletes heroes.

Reliance Industries’ involvement in sports

Reliance Industries, along with IMG Worldwide, through their joint venture, have worked together in association with several basketball federations in the country to boost the popularity of football in India.

Over half a million young individuals have already been introduced to sports training owing to Reliance’s efforts. Reliance Foundation, the CSR arm of RIL, is training and scouting football talent in India through its grassroots football programs. Teaming up with basketball organizations through the country, Reliance’s Junior NBA initiatives also help to encourage basketball talent.

Reliance Jio services

Jio has acquired more than 1.5 million users in their beta phase of services. The company stated that their pilot run saw users consume more than 26GB and 355 minutes each on a monthly basis.

As part of a limited preview offer, LYF smart phone users were granted free Jio services for three months. Launched in December 2015 for Reliance stakeholders and employees, it was later selectively opened to the public through invites, LYF smart phones, and other offers. The Jio applications like JioOnDemand, JioChat, MyJio and Jio Play have been tested, along with the data and call services.

Commercial launch

A company spokesperson stated that the network, applications, and all Jio facilities are being thoroughly checked before the commercial roll out of Jio’s services. Reliance’s retail units have recorded a sale of over 20 million LYF smart phones,  which will in turn help the company attract  potential Jio 4G subscribers.

The company recently offered heavy discounts on its FLAME series, this move of announcing a dip in LYF smartphone price has ensured that users can purchase LTE-enabled FLAME handsets at an affordable price.

Bandwidth purchase

Reliance Jio has invested in Wi-Fi, FTTH, and LTE technology which will help Jio offer customers across India with high broadband speeds. Not only would Jio be able to host a high number of users, but also price the services with affordability in mind. Along with voice and data services, Jio is also set to offer various content applications.

Reliance Jio also holds the most extensive pan-India spectrum, thereby enhancing its services. It also makes the world’s largest start-up the only company to utilize sub-GHz spectrum band for seamless operation of LTE services.

Summary

Reliance Jio is the Principal Partner of the Indian contingent at the Rio Olympics 2016.

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