Archive for August, 2016

Jio’s Preview Offer Now Available on Vivo, HTC, and Intex

August 31, 2016

Reliance Jio is one of the emerging smart phone brands offering superior smart phone devices, 4G LTE services, and a range of other facilities. The brand has not yet launched its 4G services commercially, but through its preview launch, it has already garnered an impressive customer base. The offer which was earlier only available to smart phone brands like LYF, Samsung, and Panasonic, has now been extended to brands like HTC, Vivo, and Intex as well.

Tie-up with 19 brands

Jio now has a tie-up with around 19 4G mobile brands according to a source. Users of these brands can now experience free high-speed 4G connectivity for three months with this preview offer. The services range everything from HD voice calling, video calling, data facilities, messaging, to even Jio applications which can be easily accessed using their free Jio SIM card. Users who want to avail of the preview offer can walk into a nearby Reliance affiliated store like Digital Xpress Mini or Digital Xpress. Once they purchase any smart phone that is offered under the preview scheme, they will receive the free Jio SIM along with it.

Marketing strategy to expand user base

Earlier, Reliance Jio’s preview offer was only available to employees, acquaintances and other associates. But in order to extend its reach, the company has now opened it to others as well. Reliance Jio’s goal of giving users the access to a rich digital ecosystem through the varied range of services has gained momentum because of its innovative marketing strategies that also includes the Jio preview offer.

Morgan Stanley report

A recent report by merchant banker Morgan Stanley also revealed that Jio is expected to make enormous profits by the next financial year, thereby garnering around 40 million subscribers and drawing in revenue worth two billion dollars. It further stated that the telecom company would also experience a positive cash flow by FY19-20.

The merchant banker also added that the company’s revenue market share in the next financial year would include 19% in data and 2% in voice, which would sum up to a total share of 6%, with average revenue per user being Rs. 300. It also stated that Reliance Jio has spent a whopping 21 billion dollars towards the telecom project and that the launch is almost underway. Morgan Stanley elaborated on Jio’s spectrum bands stating that it intends to raise the total project capital expense for the telecom company to more than ten percent, if it considers a spectrum expenditure of 1.5 billion dollars in the upcoming auction.

The future seems bright for Reliance Industries, as per sources from Morgan Stanley, who predicted that RIL would commission projects worth 50 billion dollars around March 2017. The merchant banker feels that Reliance Jio has made tremendous progress with regard to its much-awaited launch of 4G in India, having already garnered a data capacity market share of 20 percent.


Reliance Jio has now made its 4G preview offer available to smart phone brands like Vivo, Intex, and HTC.

Reliance Jio Preview Offer to be Available on Samsung Z2 Smart Phones

August 24, 2016

Reliance Jio is the digital arm of parent company Reliance Industries Limited (RIL). It is a comprehensive digital ecosystem offering high-speed data, HD VoLTE calling, affordable 4G smartphones, portable hotspot devices, and premium content platforms.

The Jio preview offer introduced by the company in order to encourage the testing of its network, is now applicable on the purchase of Samsung Z2 smart phones.

Preview offer

The Jio preview offer guarantees Samsung Z2 user’s access to free unlimited Jio services for 90 days. This move ensures that Jio is available for testing on over 45 smart phone models offered by the South Korean manufacturer, Samsung. In addition to unlimited Internet services and calling facilities, users can also enjoy a host of Jio applications like JioOnDemand, JioSecurity, and JioBeats.

The offer is now a part of Jio’s beta testing phase that was initially restricted to Reliance stakeholders, employees, and associates. Later, it was extended to the family and friends of Reliance affiliates as well as major partners, and vendors. Thereafter, the offer was made available to LYF, Samsung, and LG 4G smart phone users. Besides this, the offer is also valid on JioFi, which is Reliance Jio’s portable Wi-Fi hotspot device.

Samsung Z2 users

Samsung and LG smart phone users have to download the MyJio application available on Google Play Store. This would then allow them to generate a code. Samsung Z2 users may then avail of this offer by walking into any Reliance Digital, Digital Express, or Digital Xpress Mini store. Additionally, several smart phone retailers across the country also offer the same scheme.

In addition to carrying proof of identity, and proof of address, users must also carry the code generated with the help of the MyJio app in order to be able to purchase the Jio SIM cards and avail Jio’s 4G services in India.

The process

Interested individuals need to fill and submit a KYC form at any of these outlets while purchasing the device. Users should also carry photographs, address proof documents, and identity proof documents like valid PAN cards.

After purchasing a Jio SIM card, the user has to insert it into the slot and download the MyJio application. The application has an ‘Avail Offer’ button which must be tapped to download the extensive range of Jio applications.

Users have to verify their cards by calling on 1977 after which the provisionary review offer will commence. They can then avail of approximately 2GB data, 100 SMS, and 100 minutes of voice and video calling. The complete offer, however, offers unlimited access for 90 days.

Future plans

The official Twitter account of Reliance Jio, JioCare stated that although the 4G preview offer is currently limited to the aforementioned two smart phone brands, users should stay tuned in for updates.

Analysts also predicted that the extension of an offer to Samsung and LG smart phone models may hint towards the commercial launch of Jio’s telecom services on a fully operational scale across India.


Reliance Jio preview offer is extended to Samsung Z2 smart phone models.

Reliance Brands Enters into a Partnership with International Clothing Brand Scotch & Soda

August 18, 2016

Reliance Brands is a subsidiary of Mukesh Ambani owned Reliance Industries Limited (RIL) and recently announced its long-term partnership with Amsterdam-based fashion brand Scotch & Soda. The two companies have agreed to a master franchise plan which entails setting up of Scotch & Soda apparel stores across several Indian cities. Additionally, Reliance will also boost the brand’s standing through its varied sales channels like travel commerce, multi-brand department stores, and e-commerce.

This move will be beneficial to both the companies. Reliance’s aim to capture the premium retail market in India would be fulfilled through this expansion drive of Scotch & Soda.

Scotch & Soda

Known for its signature ‘Amsterdam Couture’ collections, Scotch & Soda offers a wide range of clothes that incorporate an eclectic mix of fabrics, textures, and diverse patterns, for men, women, and children. Scotch & Soda currently owns 160 retail stores and is available through 8,000 points of sale globally.

Dirk Jan Stoppelenburg, CEO at Scotch & Soda, stated that the company’s aim is to grant people – the freedom to shop from a variety of premium apparel options available in the market. It intends to push past the regular sportswear and luxury wear options to create a unique range of clothes. He appreciated Reliance’s cognizance of the company’s goal and explained how he expects Reliance’s expertise to greatly aid Scotch and Soda’s growth in the Indian fashion market.

Reliance Brands

Darshan Mehta, President and CEO of Reliance Brands, said that the company believes in Scotch & Soda’s promise of delivering quality garments. He explained how it is necessary to carve a unique identity amidst the generic branded offerings in the fashion market. He professed his admiration for the Amsterdam-based company, describing it to be different and refreshing. He explained how Reliance Brands is extremely thrilled to partner with Scotch & Soda and offer its products through multiple channels of sale.

Reliance Retail

Reliance Retail is the largest player in terms of fashion retail in India. It has currently announced its decision of adopting a multi-channel approach in order to diversify its customer base and expand its reach. This would allow individuals to browse through its retail offerings online, right from affordable apparel to luxury wear.

Reliance Retail operates multiple convenience stores, specialty stores, and supermarkets. The company stated that it realizes the importance of allowing individuals to browse and purchase their offerings online.

Multi-channel approach

A recent RIL report stated that the company intends to integrate its online and offline experiences, thereby enhancing the experience of customers. Reliance Retail will profit from this project by creating this amalgamation of channels, which would enable it to expand its stores beyond the existing 500 towns. Chairman and Managing Director of RIL, Mukesh Ambani, stated that the infrastructure would be built with the help of Reliance Jio. The company’s existing physical retail presence would be combined with Jio’s advanced infrastructure to create an omni-commerce business model.


Reliance Brands partners with Amsterdam’s premium clothing brand Scotch & Soda to boost its retail presence in the Indian fashion market.

Everything You Need to Know about Reliance Jio’s LYF

August 12, 2016

Reliance Jio ranks high on the popularity charts, particularly because of its revolutionary 4G services. In order to compliment these superior services, the brand has introduced its own line of advanced smart phones under its LYF banner.

So far, the company has launched various models under its ELEMENTS collection. The devices are not only appealing because of their sleek designs but also due to their compatibility with Jio’s high-speed network. LYF handsets like the FLAME 3, FLAME 4, FLAME 5, and FLAME 6, are being offered at a discounted price of Rs. 2,999 each. All these variants include features like a 1.5 GHz quad-core processor, dual-SIM card option, and multi-language support.

Other LYF devices that have been launched by Jio include LYF FLAME 1, LYF FLAME 2, LYF FLAME 8, LYF WIND 1, LYF WIND 3, LYF WIND 4, LYF WIND 5, LYF WIND 6, LYF WATER 1, LYF WATER 2, LYF WATER 5, LYF WATER 7, LYF Earth 1, and LYF Earth 2.

LYF FLAME smart phones

FLAME 1 flaunts a 4.5-inch display and functions on a Qualcomm 210 processor. The FLAME 2 model offers 8GB ROM and 1GB RAM in terms of storage. FLAME 1 and FLAME 2 cost Rs. 4,999 and Rs. 3,599 respectively.

LYF FLAME 8 is priced at Rs. 4,199. With a 4.5-inch display, this handset’s main USP is its internal storage of 8GB that may be extended up to 128 GB using a microSD card.

LYF WIND series

WIND 1, WIND 4, WIND 5, and WIND 6 have a common design feature, a large 5-inch display. All of them boast of superior features, with the WIND 1 standing out in terms of display, storage of 16GB ROM, and a Qualcomm Snapdragon 410 processor.

The WIND 3 model flaunts a larger screen that is 5.5 inches with Asahi Glass for added protection. It operates on Qualcomm MSM8916 quad-core processor which is clocked at a speed of 1.2GHz.

LYF WATER handsets

LYF WATER models score high, both in terms of design and specifications. The best-selling variant is the WATER 1 that is powered by the superior Qualcomm Snapdragon 615.

LYF EARTH series

The EARTH series includes LYF’s most expensive model, the EARTH 2 that is priced at Rs. 19,999. The handset boasts of a 13MP auto-focus rear camera that captures quality pictures. The EARTH 1 is another handset launched under the EARTH series.

With the extensive range of smart phones launched by Reliance Jio, it comes as no surprise that LYF is now the fifth-largest smart phone brand in India. The brand rose to this position in the first quarter of its launch itself, giving rivals a run for their money. Additionally, an analysis report by Counterpoint Research revealed that the brand also garnered a 7% market share during the same period. LYF smart phone sales are expected to increase further post the commercial launch of Jio’s services.


Reliance Jio launches a varied range of LYF smart phones at reasonable prices. The sale of LYF devices is expected to soar after the commercial release of Jio 4G services.

Reliance Jio’s Marketing Strategy

August 9, 2016

Reliance Jio is the digital arm of Mukesh Ambani owned Reliance Industries Limited (RIL) and is expected to launch commercially later this year. The world’s largest start-up is currently creating infrastructural support for its digital services through the set up of one million recharge outlets and five lakh activation outlets.

In order to create a seamless user experience, Jio is entering into partnerships, launching devices, and also raising funds to enhance its services.

Partnership with Hotstar

Jio has recently partnered with the content platform Hotstar. In addition to being able to view Hotstar’s varied media offerings, Jio customers will also be granted access to premium Hotstar content for free.

Launch of JioFi 2

Reliance Jio also launched its new hotspot device called JioFi which retails at Rs. 2,899. The device exclusively works with HP laptops and offers laptop owners free 4G services. Additionally, these HP users may use unlimited SMS, data, and calling services for free over a period of three months as a part of the Jio preview offer.

The device is currently in its beta phase and therefore, one can only purchase a JioFi router after having received an invite email. Industry sources expect the device to be made available commercially after its test phase.


Reliance Jio introduced another LYF smart phone, called the WIND 2, which is the second one in the WIND series after WIND 1. Priced at Rs. 8,299, the device has a 6-inch screen and offers a rich 720p resolution. The smart phone is powered by a 1GHz quad-core 64-bit processor and runs on Android 5.1. With respect to storage, the phone comprises 2GB RAM and 16GB of internal storage. Additionally, it also has a superior 8MP camera.

Reliance Jio’s LYF smart phones are making an impact in the market with regard to shipment rates and, the telecom operator intends to widen its reach further with the help of its preview offer. The Jio preview offer allows individuals to avail of free unlimited Jio data, calling, and premium applications for 90 days.

Smart phone manufacturers

Mukesh Ambani led Reliance Jio also intends to collaborate with leading smart phone manufacturers in order to market its quality services. The telecom operator has already extended its preview offer of three months. Jio’s tie-up with Samsung allowed users to access unlimited data services and video calls, 4,500 minutes of voice calling, and other value-added Jio services, free of cost for three months.

Fundraising for Jio

In May 2015, Jio had borrowed an amount of $750 million on a 10-year repayment period from nine banks. Following that, October 2015 witnessed the raising of Rs. 3000 crore through the issue of Jio’s non-convertible debentures.

In July 2016, RIL stated that it plans to add Rs. 15,000 crore to Jio’s capital which would increase the total investment to approximately Rs. 60,000 crore according to industry analysts.


Prior to Jio’s commercial launch, which is expected to occur later this year, the telecom operator has partnered with content platform Hotstar, and leading phone manufacturers to expand its customer base.

Reliance Retail Launches LYF WIND 2 Phablet at Rs. 8,299

August 4, 2016

Mukesh Ambani led Reliance Retail recently launched another device under its LYF brand called the WIND 2, at Rs. 8,299. The reasonably priced phablet is available for purchase from all Reliance outlets and other smart phone retailers across the country.


Sporting a metallic frame and a sleek glass display, the WIND 2 smart device offers a dual SIM facility. The device approximately weighs 233 grams and is 157.5mm x 81mm x 8.5 mm in terms of dimensions. The phablet’s screen is an HD 6-inch touch screen which facilitates five simultaneous touch points.

Storage capacity

WIND 2 offers 2GB RAM and 16GB of internal storage. Users may utilize the second SIM slot for inserting a microSD card in order to boost the storage of the phablet, which is expandable up to 32GB.


WIND 2 runs on Android 5.1.1 Lollipop and is powered by a 64-bit quad-core MediaTek 6735M processor. Four of its ARM Cortex A53 cores function simultaneously at the speed of 1GHz in order to elevate user experience. Graphics are supported by the Mali T720 MP1 GPU that operates with a single core running at 600MHz.


The front and back cameras of this phablet allow users to capture photographs at a resolution of 2MP and 8MP respectively. The rear camera has an inbuilt LED flash and allows individuals to enjoy features like the Multi-Angel View and Auto Scene Detection. The front camera offers features like Smile Detection and Facial Recognition. Additionally, the device records videos at 30 frames per second on a 720p resolution.

Battery life

The device’s battery is made of lithium-ion and is non-removable. The 2850 mAh battery allows a user to play HD videos for 6 hours or remain on standby mode for a period of 190 hours when fully charged.


The smart device supports Cat 4 LTE as well as VoLTE technologies. It also offers users connectivity options like Wi-Fi, Bluetooth, GPS, MicroUSB port, and USB OTG. USB OTG allows individuals to connect pen drives to their devices with the help of adapters. This can aid the easy transfer of data. 

LYF smart phones

Mukesh Ambani owned Reliance Digital recently announced another price cut on a few of its smart phones. Prior to the launch of Jio’s 4G services, Reliance is aiming to widen its reach by making 4G smart phones equipped with LTE technology affordable for the masses.

LYF WATER 7 is now available for purchase at Rs. 9999, WIND 5 at Rs. 5999, WIND 6 at Rs. 4999, and FLAME 1 at Rs. 4199. This indicates a discount of Rs. 3000, Rs. 1000, Rs. 1000, and Rs 800 respectively.

The highlights of these devices are the free Jio services. LYF users are granted access to unlimited VoLTE voice calling, high-speed 4G data services, and Jio’s premium applications. The applications range from music streaming services, live TV streaming, to an antivirus application.


Reliance Retail’s LYF brand launches WIND 2, an affordable phablet at Rs. 8299.