Reliance Brands Enters into a Partnership with International Clothing Brand Scotch & Soda

Reliance Brands is a subsidiary of Mukesh Ambani owned Reliance Industries Limited (RIL) and recently announced its long-term partnership with Amsterdam-based fashion brand Scotch & Soda. The two companies have agreed to a master franchise plan which entails setting up of Scotch & Soda apparel stores across several Indian cities. Additionally, Reliance will also boost the brand’s standing through its varied sales channels like travel commerce, multi-brand department stores, and e-commerce.

This move will be beneficial to both the companies. Reliance’s aim to capture the premium retail market in India would be fulfilled through this expansion drive of Scotch & Soda.

Scotch & Soda

Known for its signature ‘Amsterdam Couture’ collections, Scotch & Soda offers a wide range of clothes that incorporate an eclectic mix of fabrics, textures, and diverse patterns, for men, women, and children. Scotch & Soda currently owns 160 retail stores and is available through 8,000 points of sale globally.

Dirk Jan Stoppelenburg, CEO at Scotch & Soda, stated that the company’s aim is to grant people – the freedom to shop from a variety of premium apparel options available in the market. It intends to push past the regular sportswear and luxury wear options to create a unique range of clothes. He appreciated Reliance’s cognizance of the company’s goal and explained how he expects Reliance’s expertise to greatly aid Scotch and Soda’s growth in the Indian fashion market.

Reliance Brands

Darshan Mehta, President and CEO of Reliance Brands, said that the company believes in Scotch & Soda’s promise of delivering quality garments. He explained how it is necessary to carve a unique identity amidst the generic branded offerings in the fashion market. He professed his admiration for the Amsterdam-based company, describing it to be different and refreshing. He explained how Reliance Brands is extremely thrilled to partner with Scotch & Soda and offer its products through multiple channels of sale.

Reliance Retail

Reliance Retail is the largest player in terms of fashion retail in India. It has currently announced its decision of adopting a multi-channel approach in order to diversify its customer base and expand its reach. This would allow individuals to browse through its retail offerings online, right from affordable apparel to luxury wear.

Reliance Retail operates multiple convenience stores, specialty stores, and supermarkets. The company stated that it realizes the importance of allowing individuals to browse and purchase their offerings online.

Multi-channel approach

A recent RIL report stated that the company intends to integrate its online and offline experiences, thereby enhancing the experience of customers. Reliance Retail will profit from this project by creating this amalgamation of channels, which would enable it to expand its stores beyond the existing 500 towns. Chairman and Managing Director of RIL, Mukesh Ambani, stated that the infrastructure would be built with the help of Reliance Jio. The company’s existing physical retail presence would be combined with Jio’s advanced infrastructure to create an omni-commerce business model.


Reliance Brands partners with Amsterdam’s premium clothing brand Scotch & Soda to boost its retail presence in the Indian fashion market.


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