National Launch of Reliance Jio 4G Services

Reliance Jio, the digital ecosystem devised by Reliance Industries Limited (RIL), was commercially launched across the digital service provider’s 22 telecom circles in the first week of September 2016.

Chairman and Managing Director of RIL, Mukesh Ambani, unveiled the plans that Jio envisions at Reliance’s annual general meeting (AGM). He stated that Reliance Jio services would be free for customers until the end of the year as part of a welcome offer.

Reliance Jio services

As part of the welcome offer, Reliance Jio users will be granted unlimited access to free voice and video calling, messaging services, 4G LTE data, and national roaming. While announcing Jio’s commercial launch, Mukesh Ambani explained how national roaming would never be charged for users of Jio’s network. Additionally, calls made within the country to any network would be free even beyond the ‘welcome period offer’, for a lifetime.

Reliance Jio’s data plans average at about Rs. 50 per GB. The data plans, which will be active from January 2017, are touted as the cheapest in the world.

Indian telecom players

Reliance Jio has gone on record to state that many leading telecom operators are deliberately preventing Jio from gaining interconnection across the country. Mukesh Ambani explained how the world’s largest start-up expects that post the launch of its services, the operators would fulfill their promised obligations, which is the only way Jio can provide a seamless connection to its users.

In order to increase the company’s transparency and ability to assist its customers efficiently, Reliance Jio will report the number of its call failures on the websites. These figures will be updated regularly. Since Indian service providers continue to receive complaints regarding the alarmingly high rates of call drops, this initiative is being undertaken by Jio to promote its belief of putting the customer first.

Jio network testing

While testing its network, Reliance Jio garnered a user base of 1.5 million subscribers. In its statement to the Department of Telecommunications at the Telecom Regulatory Authority of India (TRAI), Jio announced the commencement of its wireless services across all its 22 telecom circles in India. The telecom operator also submitted its tariff plans to TRAI. These steps have ensured that Jio is officially prepared to service its customers.

Future plans

Mukesh Ambani has challenged Jio to build a user base of 100 million subscribers which would help the telecom company garner high data revenue. The telecom provider aims to reach out to 18,000 urban and 200,000 rural areas in the country. In order to facilitate thorough dissemination of Jio SIMs, the company will allow individuals to avail of the same from two million retail outlets. This would also include about 1,700 Reliance Retail stores.

Trade analysts have reported that approximately 80 million subscribers who help Jio garner a monthly ARPU of Rs. 180 would be needed over the next three years for the company to break even.

Summary

Reliance Jio 4G services have been launched commercially on a pan-India scale.

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