Role of Reliance Jio in the Growth of the Indian Digital Ecosystem

Reliance Jio is a telecom company operated by Reliance Industries Limited (RIL). It is devised to function as a comprehensive system, providing users with a variety of digital services.

Presently, Jio offers smart phones, MiFi devices, voice and video calling facilities, applications, content streaming avenues and 4G data services.

Jio welcome offer

As declared by Mukesh Ambani at the Jio launch, users may experience unlimited high-quality 4G data services, video calling, VoLTE calling services, and enjoy access to premium Jio applications for free until the 31st of December 2016.

The innovative pricing strategy of Reliance Jio is creating waves in the $50 billion Indian telecom industry. The industry has witnessed a massive transformation with outgoing calls going from Rs.35/minute about 20 -30 years ago to now free as is evident in Reliance Jio’s tariffs. Other telecom players’ rates are also expected to decrease over the next year in order to retain their existing customers. Besides this, Jio’s growth is also expected to encourage the development of the Indian digital sphere and encourage international players to invest extensively in India.

Emergence of video platforms

The smart phone and Internet penetration in India have had a direct impact on the availability of video platforms. However, these platforms have posed a number of inconveniences to users in the form of high price points and low-quality Internet speeds, all of which are now being resolved by Reliance Jio’s affordable offerings. This will seamlessly enable the smooth entry and functionality of content services like Amazon Prime in India.

Video advertising

Video advertisements in India take time to load due to the lack of efficient network coverage. This acts as a major roadblock since individuals often skip them purely due to their low quality and diminished viewing experience.

Original content creation

Most of the leading players in the Indian content market are traditional video companies that are entering the digital market. Owing to this, the number of web series or web content, compared to the west is low. Reliance Jio is not only making quality Internet services accessible but also affordable, which will certainly encourage the growth of original content in India.

Additionally, Jio is also strengthening its content platforms. The world’s largest start-up has already agreed to partner with Sony Pictures, Zee Entertainment, Balaji Telefilms, and Eros International, which will diversify its content platform offerings. This provides a dual advantage as it not only creates an extensive video library but also encourages new content creators.

Growth of OTT platforms

Over-the-top (OTT) content platforms are performing well in international markets with leading global players like AT&T, Verizon, and SingTel investing in digital content companies. Since Jio would enable millions across India to experience quality digital services, India’s role in this OTT movement would become significant, which in turn, would act as an advantage to the country. Upcoming platforms in India would be viewed positively, encouraged and invested in, thereby providing them more financial and creative freedom.

Reliance Jio’s services are aimed at fulfilling the Indian Government’s dream of a fully digital India. Its comprehensive services are expected to transform the digital sphere across the country.

Summary

Reliance Jio’s services are expected to greatly impact the digital sphere in India.

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