Reliance Jio’s Comprehensive Range of 4G Services

Reliance Jio commercially launched its services in September 2016. The company is a comprehensive digital ecosystem that offers telecom and broadband services, hotspot devices, smart phones, and quality applications. Backed by parent company Reliance Industries Limited (RIL), Reliance Jio is also referred to as the world’s largest start-up.

The 2016 Reliance Annual General Meeting (AGM) saw Chairman and Managing Director of RIL, Mukesh Ambani, explain the importance of Reliance Jio’s foray into the Indian digital sphere. Jio aims to be the catalyst of the Digital India movement by granting millions of Indians access to quality Internet-based services.

Reliance Jio’s welcome offer

Under the present welcome offer, Jio users can enjoy unlimited web browsing, downloads, voice and video calling services, as well as Jio applications for free till the 31st of December 2016.  Voice calls made to any network from Reliance Jio SIM cards are free for a lifetime. Additionally, the range of Jio applications, priced at approximately Rs. 15,000, would be charged annually post the expiry of the welcome offer.

MyJio app

MyJio is a gateway application by Reliance Jio. It allows individuals to manage all their Jio apps and services in addition to carrying out transactions concerning their Jio accounts. This application has already crossed 10 million downloads on Google Play. At one point, the application even surpassed leading chat applications and social networking platforms to rank as the most popular app, in terms of downloads.

Jio’s expansion plan

Reliance Jio plans to expand its network in order to service more subscribers. This move would help the company increase its capacity to support at least 250 million users. The number has surpassed Jio’s earlier target of 100 million users. An additional amount will also be invested towards the telecom venture, which would equip Jio to service a large user base. Presently, the company is able to support 100 million wireless users as well as 20 million fiber-to-the-home (FTTH) users of its broadband services.

Jio’s subscriber base

According to a June 2016 TRAI report, Reliance Jio had already acquired more than 1 billion subscribers. In order to attract more users, the company plans to increase its capacity of data transmission from 2 terabits per second (TBPS) to 250 terabits per second. This would help Jio service new users, considering that the company’s average usage amounts to 26GB per month. The company’s current large customer base is already affecting the business of other Indian service providers. Additionally, the market is also expected to experience another disruption once Reliance Jio’s FTTH services become operational. The services would offer users a speed of 100MBPS, thereby providing a seamless digital experience.

Through its extensive offerings, Mukesh Ambani led Reliance Jio continues to make waves in the digital market in India. Jio’s applications have gained popularity, helping them rank high on Google Play charts. Additionally, its FTTH broadband services are currently being tested in select Indian cities, following which a national release is expected.

Summary

Reliance Jio’s comprehensive digital ecosystem is helping it garner traction in terms of application and data usage. This has inspired the company to set a higher user base target.

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