Reliance Jio Launches a New Smart Phone – the LYF WIND 7i

Reliance Jio is the telecom and digital arm of parent company Reliance Industries Limited (RIL). Spearheaded by RIL Chairman and Managing Director, Mukesh Ambani, Jio is an attempt to digitize the country and contribute to the Indian Government’s ‘Digital India’ vision. Beyond functioning as a regular telecom operator, Jio is devised to provide end-to-end digital solutions for millions of individuals across the country, even in remote areas.

The comprehensive range of digital services offered by Reliance Jio includes telecom facilities, premium applications, personal hotspot devices, and 4G-LTE smart phones. The smart phones are sold under the brand, LYF, which offers devices spanning across various price segments. This ensures that all individuals can enjoy Jio 4G services conveniently. The brand recently launched the LYF WIND 7i, which is a slightly identical version of its predecessor, LYF WIND 7.


The LYF WIND 7i model is a dual-SIM mobile phone, available in the colors, black and blue. Sporting a metallic body and a 5-inch 720p display, it retails at Rs. 4,999. The smart phone functions on a Quad-Core Qualcomm Snapdragon 210 SoC, which is also the processor that powers the LYF WIND 7. The LYF WIND 7i model also offers 1GB RAM and 8GB internal storage.

The smart phone also flaunts an 8MP LED-enabled rear camera, with the auto-focus feature, while the front camera is a 5MP shooter. Both the cameras can record videos at 720p. The device has a 2250mAh battery, which provides nine hours of talktime on 4G network and 180 hours on the standby mode.

With respect to connectivity options, the device supports 4G LTE like all the other LYF models. It is also compatible with USB 2.0, Bluetooth, Wi-Fi, and GPS. The phone is also built to support the USB OTG feature.

Flagship feature phones by Reliance Jio

Although many Jio smart phones are entry-level ones that cater to first-time data users, the price may be a barrier to millions residing in the country. In order to counter the same, the company is gearing up to introduce a line-up of feature phones under the Jio brand. Feature phones provide Internet accessibility but lack the advanced features offered by the latest smart phones in the market. Retailing around the Rs. 1,000 bracket, these 4G-compatible devices will have inbuilt Jio features. The phones are also expected to have quality front cameras, which will enable seamless video calling. The devices will be offered with the Jio 4G welcome offer, which lets individuals enjoy free services for a stipulated period of time.

In order to widen its extensive user base that currently amounts to more than 24 million, Mukesh Ambani led Reliance Jio is launching new devices and will soon introduce flagship feature phones. These are aimed at exploring the market segments that are relatively untapped by smart phone manufacturers and service providers. A majority of the Indian population resides in Tier-II and Tier-III cities, wherein calling is the only feature that is extensively used. Advanced Jio feature phones and the welcome offer will help encourage such consumers to try the company’s digital offerings and join the digital revolution.


Reliance Jio launches LYF WIND 7i and prepares to introduce a range of flagship feature phones in the market.


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