Reliance Jio Collaborates with Niantic to Launch Pokemon Go in India

Pokemon Go, one of the most popular games around the world is ready for its official launch in India. The game, which is designed on the concept of augmented reality, has been a massive success for its ability to introduce famous cartoon characters of Pokemon to the real world. Although individuals in India have tried out the game unofficially by sideloading the APK, it will now be available for downloading on the Google Play Store from 14th December 2016. This move has been supported by Reliance Jio, one of the leading telecom operators in India. Mukesh Ambani led Jio has collaborated with Niantic, the manufacturers of Pokemon Go. This will enable several Reliance Digital Stores and other partner outlets to serve as gyms and Pokestops in the game.

Partnership with Jio

Pokestops and gyms in Pokemon Go are significant aspects of the game. Since Reliance Jio has tied up with Niantic, this will be a good opportunity for Jio to attract a large number of customers to its stores. The telecom brand is well-known for its high-speed 4G-LTE services and superior connectivity. Its services are considered to be a benefit for Jio users who play the game, as individuals on the Jio network are less likely to encounter technical glitches. A good Internet connection is important for this game since it functions on built-in maps offered by Google and relies on GPS.

Jio services to enrich the experience

Niantic’s Founder and Chief Executive Officer, John Hanke said that he considered it to be a great opportunity to collaborate with Reliance Jio for Pokemon Go. He further added that since the game requires players to explore different areas and neighborhoods, Jio’s 4G services will ensure that the experience will be a seamless one for individuals. Besides, now that the game will be easy to download and play, the number of players will also increase to a large extent. With respect to the partnership, Niantic has in the past also collaborated with McDonald’s in Japan. This led to several outlets being designated as Pokestops, where people could play and also spend time with their friends.

An opportunity to increase the customer base

Niantic’s partnership with Jio will draw players to Reliance Digital outlets, which will also help the company to build its customer base. Jio will also be introducing a dedicated channel to the game on its messaging application JioChat. This will make the game even more engaging by allowing players to share game tips, tricks, and interesting information related to it. The move is also expected to help JioChat app garner more users.

Currently, Mukesh Ambani led Reliance Jio is already among the top telecom service providers in the country. The brand has garnered more than 50 million customers within only a few months of its launch. Additionally, the telecom provider will be launching theJio Happy New Year Offer, which will offer free data, voice calling, and app services to users until the end of March 2017.

Summary

Reliance Jio has tied up with Niantic for Pokemon Go, wherein select Reliance Digital outlets and partner premises will be allocated as gyms and Pokestops.

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