RIL’s ODM Partners to Manufacture LYF Devices in India

Mukesh Ambani led Reliance Industries Limited (RIL) joined the telecommunications sector with the launch of Reliance Jio Infocomm. The telecom brand Reliance Jio is now among the leading operators in India offering cost-effective data plans and free voice calls. Jio also offers affordable 4G smart phones under the brand LYF.

LYF products to be made in India

A source close to the company recently revealed to Economic Times that RIL has requested its Taiwanese and Chinese original device manufacturers (ODMs) to conduct the manufacturing process within India. Foxconn was among the ODMs who will now be making LYF-branded products like home automation devices, smart set-top boxes, and other automobile telematics devices in India. This move has been agreed upon in a contract with RIL’s ODM partners, wherein everything, right from locally developing to assembling the products will happen in India.

RIL’s partnership with ODMs

Foxconn, the largest contract manufacturer in the world, had partnered with Reliance Retail for the manufacture of VoLTE-enabled 4G smart phones under the brand LYF. However, on the basis of the contract’s clause with RIL, Foxconn will now commence production of the handsets in India. Since the manufacturing process will use local resources, the cost of the LYF devices will also reduce considerably.  For people to completely embrace 4G services, it is important to ensure that devices compatible with the network are made affordable and accessible. This is what RIL intends to do in order to draw customers to Jio network. Although Foxconn will be producing the devices in India, another source stated that the volume of LYF smart phones to be manufactured is still being planned.  Apart from Foxconn, RIL’s retail arm, Reliance Retail has collaborated with various ODMs including CK Telecom, ZTE, Tinno Mobile, and Wingtech to manufacture portable Wi-Fi devices and 4G-VoLTE smart phones.

Jio’s automobile telematics venture

After its successful foray into the telecommunications industry, RIL’s telecom arm, Jio will be targeting car owners by introducing its range of automobile telematics devices. Such devices are capable of performing various functions like sending alerts to the owner regarding the battery or fuel, controlling certain movements of the vehicle, and even facilitating Wi-Fi access in the car. The device is designed to work in conjunction with a mobile app for efficiency. Jio’s device will be priced around Rs. 2,000 and the telecom brand has communicated with several automobile companies regarding the its launch. Although the product will be manufactured in China initially, Jio has requested its vendor to commence the production process of the same in India after the device’s initial launch.

Reliance Jio’s FTTH service

Mukesh Ambani led Reliance Jio is also conducting the pilot run of its fiber-to-the-home (FTTH) project across cities like Mumbai and Delhi. Users opting for the service will receive routers, Power Line Communication (PLC) devices, smart set-top boxes, and a JioMedia share device along with their subscription. These products will enable customers to enjoy benefits like Video on Demand (VoD), JioCloud facilities, and High Definition (HD) TV services.

Apart from these services, Jio will also be introducing various home automation and home surveillance offerings like Smart Plugs, smart locks, smart cameras, smart doorbells, chime alarms, and a range of other items, which could be controlled from a user’s smart phone.

Summary

Reliance Industries Limited has requested its ODM partners to commence manufacturing LYF devices in India.

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