42% of Users Have Made Jio Their Primary Data Connection

Since Reliance Jio’s launch in September 2016, it has been marching forward in the telecom industry. The brand immediately established itself in the market with its free data, apps, and voice calling services, which provided users the freedom to test the Jio network before subscribing to the brand’s paid services. After the free welcome offer, the telecom operator went on to extend the same services until the end of March 2017 with the Jio Happy New Year Offer. This not only gave users additional time to enjoy Jio’s superior 4G services but also contributed to the brand’s expanding customer base.

Primary data network of several consumers

Recently, research conducted by a consumer mobile analysis application revealed that Jio is now the preferred choice as the primary data network carrier for about 42% of customers. In comparison, other leading operators have only managed to garner less than 18% of consumers each. Apart from this, Jio has also surpassed data consumption rates of incumbent operators by recording an average of 6.54 GB per user. The app attributed this success to Jio’s free offers, which granted users access to free data and applications. Mukesh Ambani led Reliance Jio also became the first telecom provider in India to remove all charges associated with voice calling for a lifetime.

Impact on content consumption

According to the findings in the analysis, the data consumption in metros and non-metros have grown by 6 GB and 5 GB respectively in the past months, owing to the affordable services available across the country. Users have been motivated to adopt these facilities mainly to access platforms like YouTube and Facebook, among other reasons. Reports have indicated that social apps are the most popular amongst consumers. This segment has received a 467% boost. Video streaming apps have also experienced a large demand, with a growth of 336%. The findings of the report even stated that music, sports, and news content consumption has received an impetus since the launch of Jio’s 4G services.

Change in India’s digital scenario

Chief Operating Officer of Smartapp, Gaurav Sarin elaborated on the data consumption habits and usage of users in recent times. According to him, the easy availability of affordable data services could bring about digital transformation in the country on a large scale. This will not only enable a wide segment of the population to access such services but also propel the growth of the government’s Digital India initiative.

Mukesh Ambani led Reliance Jio has starkly transformed the digital sector across India. With its range of achievements since the launch, the telecom operator is now on its way to dominating the market. Its reliable and affordable services have largely affected the data usage habits of millions across the country. The brand now has around 72 million users who access its extensive pool of services on a daily basis.

Summary

About 42% of consumers across India have opted for Reliance Jio as their main data network carrier, according to a report by a mobile analysis app.

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