Jio Has Contributed over 16.2 Million Users to India’s Telecom Subscriber Base

India is experiencing a revolutionary transformation in the digital sector. The country even recorded a growth in telecom subscriber base by 21.02 million towards the end of November 2016, owing to Reliance Jio’s massive telecom venture.

Jio responsible for boost in country’s telecom subscriber base

While the number of subscribers in October 2016 was 1,102.94 million, in November 2016, this number shot up to 1,123.96 million, according to a Telecom Regulatory Authority of India (TRAI) report. Therefore, as per the increase in subscribers, the monthly growth rate was recorded at 1.91%. The number of mobile subscribers in India also rose to 1,099.51 million in November 2016 as compared to the previous month’s 1,078.42 million. This large-scale increase in the number of subscribers was attributed to Jio’s active operations in the telecom sector. Mukesh Ambani led Jio has been regarded as one of the biggest contributors to the growing number of telecom customers in India, with the brand adding more than 16.2 million users in November 2016. In only three post its launch, Jio managed to increase its subscriber base to a whopping 51.87 million, owing to its effective marketing strategy and superior 4G services. The company is now a leading brand in the mobile broadband sector.

Social networking platform, Facebook, benefits from Jio

Leading social networking platform, Facebook has also benefitted from Jio’s massive 4G roll out, which was evident in the former’s fourth quarter earnings. Jio’s free 4G services led to a large number of subscribers adopting the facilities and consequently increasing their usage of apps like Facebook. In terms of user base, Facebook stated that India has been the social networking app’s strongest growth market.

David Wehner, the CFO of Facebook, revealed that the company’s growth in Asia mainly witnessed a boost because of the free data services offered by Jio in India. He stated that the promotional free offer launched by the telecom brand considerably impacted Facebook’s revenues. Jio, which was launched in September 2016, made its foray with a preview offer that gave users access to free data services and apps for three months. These services were then extended for another three months with the Jio Happy New Year Offer.  Additionally, the brand even made voice calling free for a lifetime. Jio’s marketing strategy even compelled incumbent operators to reduce their tariff plans as well.

Towards the end of the fourth quarter, Facebook recorded 165 million monthly users in India. This is being considered as the largest user base of the platform anywhere in the world after the United States. Facebook witnessed a year on year consumer base growth rate of 18%. In this regard, out of the 1.23 billion active users worldwide, 396 million have been from Asia.

Recently, a study by mobile analysis application, Smartapp, revealed that platforms like Facebook have profited the most from Mukesh Ambani led Reliance Jio’s telecom services. The analysis even found that ever since Jio’s free promotional offer was rolled out, the login rate for Facebook rose to 467%.

Summary

Reliance Jio’s performance in the industry has contributed largely to the total number of telecom subscribers in India, according to TRAI.

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