RIL to Commence Manufacturing LYF Devices in India

Mukesh Ambani led Reliance Industries Limited (RIL) has realized the long-term benefits of commencing the production of LYF-branded devices in India. The company believes that shifting the manufacturing process to India will help in the reduction of the device prices and consequently enable a wider segment of the country’s population to get access to affordable smart phones and similar items.

Production of LYF devices in India

The company has requested its Taiwanese and Chinese original device manufacturers (ODMs) partners, which include LYF handset producer Foxconn as well, to start making LYF devices like smart set-top boxes, 4G smart phones, automobile telematics devices, and home automation products within the country. A source stated that the ODM partners are required to begin the production process as per a clause in their contract, wherein they will make and assemble the devices locally. Foxconn, the largest contract manufacturer, will start with the manufacturing of VoLTE-enabled LYF devices and other vendors are expected to follow suit with respect to other devices.

The source stated that the decision to start production of devices in India is because of the pricing, which will eventually reduce once the products are made locally. If affordable handsets are made available, people will be driven to adopt the comprehensive 4G services offered by RIL’s telecom arm, Reliance Jio.

Automobile telematics and FTTH services

Mukesh Ambani led Reliance Jio is planning to establish itself in the automobile telematics and fiber-to-the-home (FTTH) segment. After the success of its 4G venture, the company is motivated to offer customers a whole new range of products. Among the major projects being tested by Jio include the automobile telematics device. This device is capable of transforming any car into a connected one. It can send alerts to the owner regarding the vehicle’s battery capacity as well as fuel levels. Additionally, it could control specific movements of the vehicle and create Wi-Fi access within the car.

Jio has spoken to several automobile companies regarding the device’s launch in the upcoming months. The automobile telematics device will mostly be priced around INR 2,000, which will make it a budget-friendly option for users. This device will be imported from China in its early stages. However, it will be manufactured in India post the initial roll-out.

Jio’s FTTH project is in its pilot phase in cities like Mumbai and Delhi. Users will be able to enjoy the service in a package, which includes a smart set-top box, Power Line Communication (PLC) devices, routers, and a JioMedia share device. This range of products will allow Jio to extend its HD TV, Video on Demand (VoD) services, and JioCloud facilities to users under its home entertainment segment. This collection will also offer landline phone services.

The FTTH service will facilitate automation of homes with the installation of six to seven Smart Plugs. With this, users would easily be able to use their smart phones to control their homes. Apart from this, Jio is also planning to introduce home surveillance systems, including smart locks, smart cameras, smart doorbells, and chime alarms, besides other products.

Summary

RIL has asked its ODM partners to start production of LYF devices in India.

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