Archive for June, 2017

Reliance Jio to Launch 100 Gbps Submarine Network

June 30, 2017

Reliance Jio, the telecom arm of Mukesh Ambani owned Reliance Industries Limited (RIL) has more than 100 million subscribers in India. It has announced the launch of its new submarine cable system linking Asia-Africa-Europe (AAE-1).

Geography of the submarine network

In a press statement, Reliance Jio has revealed that the AAE-1 is the longest 100 Gbps technology-based submarine system. This network will stretch over a distance of 25,000 km.

The cable system will be connected from Marseille in France to Hong Kong. It will have 21 cable landings spread across Europe and Asia. There will be Points of Presence (PoP) in Hong Kong and Singapore, and onward connectivity options in France, Italy, and Greece.

The cable will terminate in Singapore but will continue further into Asia taking a route through Thailand and connecting Vietnam, Cambodia, and Hong Kong.

Features of the network

The President of Reliance Jio, Mathew Oommen said that this network has terabit capacity as well as 100 Gbps direct connectivity, which will enable Jio to connect with global content hubs and interconnection points. He further stated that taking this step will ensure Jio continues to offer its customers exceptional high-speed Internet and digital services.

The AAE-1 will connect with other cable systems and fiber networks in order to deliver direct and uninterrupted access to global markets.

Jio has claimed that the design and route of the AAE-1 will ensure least amount of latency between the Middle East, Europe, Hong Kong, and India. The AAE-1 cable system will work on 100 Gbps transmission technology and will boast of a minimum design capacity of 40 Tbps.

AAE-1 cable system

According to Jio, the AAE-1 project will be done in coordination with other telecom providers from Europe, the Middle East, and Asia in order to have a quality and extensive cable network.

The company said that the new cable system will be transiting between several critical hubs and connection points that lie far away from each other. One of the best things about this cable system according to Jio is that it will help deal with the rapidly increasing demand for data bandwidth for videos, offering support to all types of applications, content, and communications. Apart from this, Jio also stated that the bandwidth has been growing exponentially in India, especially after the company entered into the telecom market.

Role of Reliance Jio

Mukesh Ambani led Reliance Jio will provide the Network Operations & Management for the AAE-1 cable system. The network will enhance the state-of-the-art facility in Navi Mumbai.

Mathew Oommen has shared that Jio is excited to participate in the launch of this network and to deliver the cable landing in Mumbai.  He also shared that it is a great time to undertake a project like this because India’s data traffic is continuing its accelerated data consumption and growth.

Summary

Reliance Jio is going to launch a submarine network which will connect Asia, Africa, and Europe. It is the longest network of its kind based on 100 Gbps technology.

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Reliance Jio Offers up to 72 GB Free Data to LYF Customers

June 21, 2017

As per a new scheme, Mukesh Ambani led Reliance Industries Limited (RIL) subsidiary Reliance Jio is now offering customers up to 72 GB or 20 percent more 4G data on the purchase of select LYF smart phones.

20 percent more data scheme

This new offer is applicable to both—existing Prime customers as well as new customers. It will be applicable on select LYF smart phone purchases made from 9th June 2017 till the stocks last. The data vouchers for this scheme will be applicable from the recharge date to 31st March 2018. After 31st March 2018, any unused data voucher will expire and be forfeited.

Along with buying the LYF device, customers will have to make a recharge of INR 309 or INR 509. This will give them a 4G data voucher of 6 GB or 12 GB, respectively. The complimentary 4G data will be credited within two days of the recharge. The vouchers will be valid for not more than six recharges. This means that a customer may avail of up to 72 GB data using these six recharges.

While the 20 percent more data scheme cannot be used with other offers or promotional schemes of the same type, eligible subscribers will still be able to avail of the benefits Jio provides in its Jio Dhan Dhana Dhan scheme. Apart from this, the free data scheme will be discontinued if the subscriber changes the eligible LYF device for another handset, which is not valid under this scheme.

Smart phones applicable under the scheme

The following LYF smart phones are applicable under the scheme:

  • Earth 1
  • Earth 2
  • F1
  • F1S
  • Water 1
  • Water 7S
  • Water 8
  • Water 10
  • Water 11
  • Wind 4S

Activation of the 20 percent more data scheme

As per the Jio Website, subscribers will have to put their Jio SIM in the LYF handset. After this, they will have to download and install the MyJio app on the device. Once the app is installed, subscribers will have to go to the My Vouchers option in the MyJio app. There, they will have to select View Voucher followed by Recharge My Number. Once they confirm the recharge, they will get a Successful Recharge Notification. After this, they will be able to see the additional data voucher under their My Plans section.

Subscribers of Reliance Jio

As per a report by Bank of America Merill Lynch, a global financial services major, 80 percent of Jio subscribers have only one Jio SIM and around 90 percent have subscribed to its Prime membership plan. The report further stated that around 76 percent users are going to continue using Jio’s services once the promotional offer gets over. Moreover, 84 percent subscribers have already paid the monthly top up with a majority choosing the INR 303 or INR 309 plan.

Summary

Mukesh Ambani led Reliance Jio is offering up to 72 GB of free data to the customers of select LYF smart phones, under its 20 percent more data scheme.

90% Jio Users Become Prime Members while Reliance Jio Offers 20% More Data on LYF Mobiles

June 20, 2017

According to a recent report, Mukesh Ambani led Reliance Jio has garnered approximately 90 percent of its user base into purchasing the Jio Prime membership. Apart from this, the company has also introduced a new offer, wherein those who purchase select LYF smart phones will be eligible to get 20 percent additional 4G data.

Bank of America Merill Lynch report  

According to a Bank of America Merill Lynch (BofAML) report, approximately 90 percent of Reliance Jio users have subscribed to the Jio Prime membership. This report further stated that 76 percent of the users will continue to use Jio even after the offer period ends.

Some other information about Jio users as per the report are as follows:

  • 80 percent users have one Jio SIM only
  • From the existing ones, 84 percent users said that they have already paid for the monthly top up
  • The most popular top ups are of INR 303 and INR 309

The BofAML survey was conducted in mid-June. It consisted of approximately 1,000 users who were primarily using a Jio SIM.

Additional 4G data offered by Jio

As per a new limited period scheme, Mukesh Ambani led Reliance Jio is offering extra 20 percent 4G data on purchase of certain models of LYF smart phones bought from 9th June till the stocks last. The select models that come under the purview of this offer are Wind 4S, Water 1, Water 7S, Water 8, Water 10, Water 11, Earth 1, Earth 2, F1, and F1S.

The users will be eligible for this offer when they make a recharge of INR 309 or INR 509 on their Jio SIM. They will get a top up voucher of 6 GB or 12 GB, respectively. This additional data will be credited within 48 hours of the initial recharge done.

As per the terms and conditions, these data vouchers may be used for up to six recharges done till 31st March 2018. In case there is any unutilised data after the end of the offer period, it will expire.

Steps to activate the additional data

Following are the steps to be followed for availing of 20 percent additional data:

  • Insert the Jio SIM in the LYF smart phones you purchased.
  • If you do not already have the MyJio mobile application, download it on your phone.
  • Open the MyJio app, go to My Vouchers and click on Recharge my number.
  • Recharge your SIM with the plan of your choice. After the recharge is done, you will get a notification of a successful recharge.
  • Post this, the additional data voucher will automatically reflect in the My Plan section of the app.

Users should note that this offer cannot be clubbed with any other alternative offer or promotion. Besides, the benefits of the offer will discontinue on change of device.

Summary

According to a report by BofAML, around 90 percent of Jio users have become Jio Prime members. Apart from this, Reliance Jio has launched a scheme offering 20 percent more data to buyers of LYF smart phones.

Reliance Jio Breaking Records with its Download Speed and Subscriber Base

June 15, 2017

Mukesh Ambani-owned Reliance Jio recently hit its highest speed ever in terms of download with its 4G data. The company has also added a significant number of users, even after its switch from free to paid services.

Reliance Jio’s 4G speed

In May, Reliance Jio’s 4G download speed reached an all-time high of 19.123 Mbps. This data was collected by the Telecom Regulatory Authority of India (TRAI) via its MySpeed application.

Reliance Jio had topped the speed charts in December 2016 with 18.146 Mbps, but in January 2017, the speed was lower. However, from the next month of February till May, Reliance Jio has been at the top in terms of average 4G download speeds.

The average download speed was 17.427 Mbps in February, 16.487 Mbps in March, and, 18.487 Mbps in April. All of these speeds were computed by TRAI via the MySpeed application on a real-time basis.

Reliance Jio in the telecom market

When Reliance Jio was first launched in September 2016, the service was free for the initial six months. It entered the market with a ‘Welcome’ offer which was valid for a period of more than three months. After the expiration of this offer on 31st December 2016, the company introduced the ‘Happy New Year’ offer extending the free services for another three months. The company started charging for its services from April 2017. Even after the switch, Reliance Jio added more subscribers.

A report released by TRAI, titled ‘Highlights of Telecom Subscription Data’, stated that Reliance Jio added 3.9 million new users in April 2017. Its subscriber base has now touched a milestone of 112.55 million.

Mukesh Ambani led Reliance Jio is credited with implementing the largest migration from free to paid telecom services in the world in a limited period of time. The company was able to do this because it ensured a smooth migration by putting in place plans that were simple, affordable, and regulatory compliant. The tariff of Reliance Jio’s 4G data services is at around INR 10 for a day.

The recent TRAI report also stated that the majority of the telecom subscribers use the services of top five service providers. As on 30th April 2017, 88.04 percent market share was controlled by the major five players. Reliance Jio was the highest among them with its 112.55 million subscribers.

Indian telecom sector

In India, the total number of telecom subscribers reached 1,198.89 million by April 2017 end. This is an increase of approximately 4 million from 1,194.58 million in March 2017 end, registering a monthly growth rate of 0.36 percent.

The TRAI report also stated that the total wireless subscribers, which includes GSM, CDMA, and LTE users; have seen an increase of 4.42 million. There were 1,170.18 million subscribers during the close of March 2017 and 1,174.60 million during the close of April 2017. The growth rate registered was 0.38 percent per month.

Summary

Reliance Jio recorded the highest download speed of 19.123 Mbps in May 2017 and reached new heights in terms of subscribers with 112.55 million.

Reliance Jio is Offering Cashback on LYF and JioFi Devices

June 13, 2017

Mukesh Ambani led Reliance Jio has come up with promotional offers for its line of LYF smart phones and JioFi devices. Both the offers will give users additional 4G data that will be available in the form of vouchers or data top ups.

Offer on LYF phones

Reliance Jio is offering 20 percent more 4G data to its users buying certain models of LYF smart phones. To avail the offer, customers will have to purchase a LYF smart phone priced between INR 6,600 and INR 9,700. Under this offer, a user may select from over ten LYF models including F1, F1S, Earth 1, Earth 2, Wind 4S, Water 7S, Water 8, Water 10, and Water 11. This offer is only applicable for Reliance Jio customers who are Jio Prime members.

The details of the offer are as follows:

  • A user who has a LYF smart phone will be entitled to get a 4G data voucher of 6 GB with each recharge of INR 309. A 12 GB voucher will be given to those who recharge with INR 509.
  • The recharge done by the user will reflect in the MyJio app under the My Plan section.
  • Users are entitled to recharge and get the additional data vouchers for a maximum of six times.
  • This offer will be valid till 31st March 2018.

The LYF brand comes under Reliance Retail, which is a part Mukesh Ambani led Reliance Industries Limited (RIL).

Users may purchase LYF smart phones on Reliance Jio’s official website, where they may be found under the smart phone section. These smart phones are also available for purchase on Reliance Digital and Digital Xpress Mini stores.

Offer on JioFi devices

Reliance Jio’s portable broadband device, called JioFi is virtually free as Reliance Jio is offering a 100 percent cashback on its purchase. The JioFi is a device that creates a personal hotspot and allows multiple devices to connect with it to access the Internet. The devices may be 2G and 3G smart phones, laptops, and even tablets.

The details of Reliance Jio’s 100 percent cashback offer are as follows:

  • On the purchase of JioFi devices from Reliance Jio’s official website, customers will be eligible to receive cashback in the form of data vouchers worth INR 2,010 or INR 1,005.
  • The data vouchers will be in the form of top ups of INR 201. Ten such vouchers will be given to those who exchange their non-Jio devices at the time of purchasing the JioFi device, under the 100 percent cashback offer. Five vouchers will be given to other buyers who do not opt for the exchange, under the 50 percent cashback offer.
  • The JioFi device costs INR 1,999. Users may purchase it by using the EMI options offered by SBI Bank, ICICI Bank, HDFC Bank, and Axis Bank, among others. The EMI starts at INR 95.03.

The JioFi device is available at Reliance Digital stores, Digital Xpress Mini Stores, and on Jio.com, the official Reliance Jio website.

Summary

Reliance Jio is offering cashback on the purchase of LYF smart phones and JioFi devices in the form of 4G data vouchers.

Reliance Retail to Launch Project Eve Retail Stores

June 6, 2017

Mukesh Ambani led Reliance Retail is set to launch a retail experiential store with premium services. The chain will be called Project Eve. These stores will have a host of facilities for the customers and are set to be more premium than the existing chain of Reliance Retail called Reliance Trends.

Project Eve

This chain of stores will have apparels, cosmetics, footwear, and jewelry. There will also be salons and cafés where shoppers can relax and rejuvenate themselves. All of these services will be available under one roof for their convenience.

With regard to shopping, the Project Eve stores will have in-house brands as well as international brands. The chain will focus on high fashion and premium wear in order to differentiate itself from the existing stores in India which are driven primarily by discounts.

According to a report in Economics Times (ET), the stores would be around 5,000-10,000 square feet in size. One of the executives involved in the store launch said that Project Eve will mainly focus on urban markets like Bengaluru, Delhi, and Mumbai.

Director at the retail consultancy Elargir Solutions, Ruchi Sally, stated that Project Eve might face some challenges as international brands like Zara and H&M have a large piece of market share with plans of expansion and these brands are ahead in fashion and style. She also opined that Reliance Retail will have to come up with a unique experiential retail format in order to set itself apart and not through pricing.

Apparel market in India

Indian apparel market is on the rise as there is fierce competition between varieties of indigenous as well as international brands. The Indian apparel market is expected to reach a valuation of around 60 billion dollars by the year 2020. The global brands in India like Zara, Gap, and H&M are aggressively focusing on expansion with a view to tapping into India’s non-metro cities as well.

Experiential retailing is getting more attention as competition is going on increasing. As margins are shrinking for core products, global players like Adidas, Nike and Under Armour are trying to find a way to stand out. Under experiential retailing, these stores are innovating and offering coffee shops, yoga place or gyms inside the store.

About Reliance Retail

Reliance Retail is a diversified group under Reliance Industries Limited (RIL), which is headed by Mukesh Ambani. RIL has undertakings in telecom, petroleum, and media. Reliance Retail is one of the largest retailers in India. It operates Reliance Trends and Reliance Brands which have associations with several international brands, such as Diesel and Superdry among others.

In the Financial year (FY) 2016-17, Reliance Retail’s overall revenue was INR 33,765 crore. Out of this a 15% share or INR 5,000 crore was contributed by the fashion and lifestyle segment. In the previous year, this segment contributed 20% of revenue for Reliance Retail. The percentage of contribution reduced because Reliance Retail shifted the focus from fashion and lifestyle to electronics and grocery. However, margins in the apparel business are significantly higher compared to other business verticals operated by Reliance Retail.

Summary

Reliance Retail is all set to launch a chain of premium fashion and lifestyle stores called Project Eve. These stores will function under the experiential retailing format.