Archive for March, 2018

Reliance Foundation to Expand its CSR Initiatives in Rural Areas

March 16, 2018

With the commitment to improve the quality of life of people from marginalized and vulnerable communities, Reliance Foundation, the philanthropic arm of Reliance Industries Limited (RIL) is all set to expand its Corporate Social Responsibility (CSR) initiatives in rural areas. The philanthropic wing has been focusing on transforming arts, heritage, culture, education, health, sports for development, disaster response, rural transformation, and urban renewal in 15 states across India, including the Telugu states of Andhra Pradesh and Telangana. The development models of Reliance Foundation help a rural population of 8.5 lakh in these states.

Wasteland development in Andhra Pradesh and Telangana

Due to the initiatives of Reliance Foundation, around 6,600 hectares of land, which included wastelands, turned operational in Andhra Pradesh and Telangana. Due to this development, farmers were able to grow two to three crops in 2,300 hectares. More than 2.3 billion liters of rainwater harvesting capacity was created to support almost 1,000 hectares of land in the villages of Telangana, wherein drinking water has been made safe in 11 villages.

Nutrition gardens and digital classrooms

With an initiative to support 2,300 people across 13 villages in Telangana, Reliance Foundation established Reliance nutrition gardens, due to which people received fresh fruits and vegetables at their doorstep. In order to help farmers get a better price, farmer producer groups were formed in Kamareddy. The foundation also set up digital classrooms in 85 schools in order to empower the youth in these states. Around 3,000 youth were educated in multiple skills and more than 2,000 of them were successfully linked to employment prospects.

Key people’s opinions

Jagannatha Kumar, the Chief Executive Officer (CEO) of Reliance Foundation and Vamsee Krishna Jasti, the Head of Rural Transformation, Reliance Foundation were of the view that the initiatives of Reliance Foundation had helped 8.5 lakh individuals in Andhra Pradesh and Telangana through different projects. They stated that the model of Reliance Foundation was to collaborate with the people, identify the needs of the communities, and draft a village development plan, which would be of aid in those areas. Kumar stated that Reliance Foundation’s attempt is to create scalable and replicable models of development with the support of direct action, innovative use of technology, and community participation. Kumar further continued that the foundation has come a long way in contributing to the upliftment of the communities.

Contribution towards focal areas and improvement in income in the Telugu states

On an average, Reliance Foundation spends INR 600 crore on an annual basis, towards its CSR activities on focal areas such as sports, education, and health, among others. Overall, Reliance Foundation has so far spent INR 3,000 crore all over India. Reliance Foundation has also claimed that the income of communities in Andhra Pradesh and Telangana increased from INR 30,000 to INR 80,000 and from INR 50,000 to INR 1 lakh.


Reliance Foundation will expand its CSR initiatives in the Telugu states of Andhra Pradesh and Telangana. Its initiatives have already made their way to 8.5 lakh people in these states.

JioFi Devices Gain 85% Data Cards Market Share While Reliance Trends Partners with Flormar Cosmetics

March 9, 2018

As per a recent report by CyberMedia Research (CMR), the MiFi and USB data card market in India saw a 151 percent increase in 2017, when compared with its performance the year before. JioFi devices by Mukesh Ambani owned Reliance Retail accounted for 85 percent of the market share in 2017, which was a major increase from 38 percent in 2016. The JioFi models occupied top five spots in the data cards market overall.

With a significant annual growth of 255 percent, the market of Long Term Evolution (LTE)/4G data cards made a 99 percent contribution in 2017. Shipra Sinha, a Lead Analyst at CMR, said that MiFi devices working on LTE/4G technology can provide superfast internet at a smaller price. They also offer multiple user support. All these factors raise it to the leadership position.

Why MiFi devices are becoming popular

Sinha noted that the increasing popularity of MiFi devices, especially those offered by Reliance Retail in cities belonging to Tier I and Tier II categories, will pave the path for this device category to grow in the country’s major parts. The year 2018’s first quarter will see good sales, thanks to the new JioFi models by Reliance Retail that are being introduced in the market. Sinha has a strong belief that the introduction of new models along with the low-cost internet plans will boost sales.

The home router market was hit after the launch of the JioFi devices, said the CMR report. Sinha pointed out that MiFi devices provided a great alternative to Wi-Fi routers, due to the former’s inbuilt battery and portability features. Limited coverage and continuous power supply requirements are some of the limitations of Wi-Fi routers. MiFi devices do not have these shortcomings.

The entry of Reliance Jio in the telecom market also put other service providers under severe pressure, the CMR report further noted. With multiple, low-budget internet plans, paired with the availability of MiFi devices at reasonable prices, Jio has grown significantly in the latter part of 2017, especially during the festive season.

Reliance Retail ties up with Flormar

Recently, Mukesh Ambani led Reliance Retail joined hands with Flormar, a popular cosmetics brand headquartered in Turkey, to launch its beauty products in India. With products selling in more than 100 countries, Flormar will now make its presence felt in India through this exclusive partnership with Reliance Retail. To begin with, around 300 cosmetics products from Flormar’s product range will be sold at Reliance Trends.

Cem Şenbay, CEO at Flormar, said that the company’s journey in India has started with Trends. Sticking to their global philosophy, Flormar strives to add color and beauty to India’s incredible ladies. Akhilesh Prasad, CEO of Reliance Trends, also spoke about this new development, saying that Trends is happy to display Flormar’s products and it is a win-win relationship for both the companies.


JioFi devices from Reliance Retail acquired an 85 percent market share in 2017. Reliance Retail also tied up with cosmetics company Flormar to launch about 300 beauty products at Reliance Trends.