Reliance Jio’s JioPhone Emerges as a Leader in the Global Feature Phone Market

JioPhone, the 4G feature phone launched by Reliance Jio Infocomm Limited, the telecom arm of the Mukesh Ambani-owned Reliance Industries Limited (RIL) has emerged as the global leader in the feature phone market. With a market share of 15% during the quarter from January to March 2018, JioPhone has made its presence felt in the global feature phone market. This information was disclosed in a new report released by Counterpoint, a research company, on Thursday, May 24, 2018. Moreover, the report stated that the regular shipment of the JioPhone is a key factor, which has contributed towards the annual growth of the feature phone market by 38%, during the quarter from January to March 2018.

Details of the Counterpoint report

The Counterpoint report stated that every year approximately half-a-billion feature phones are sold, which cater to the needs of around two billion global feature phone users. The report further mentioned that this is still a big market with a varied customer base, which still prefers using feature phones in comparison to smartphones. As per the report, India is a huge contributor towards the growth of the global feature phone market. The report added that India has solely contributed around 43 percent of the total shipments of feature phones during the first quarter of 2018. The report concluded by stating that in the era of smartphones, the modest feature phone still has the chance to take advantage of a huge market, as it has great potential.

Features of JioPhone

The JioPhone comes with a single GSM SIM option and it accepts a Nano-SIM. It comes with a RAM of 512MB. It has an internal storage of 4GB, which can be expanded up to a maximum of 128GB, with the help of a microSD card. It operates on the KaiOS operating system and is powered by a removable battery, which has a capacity of 2000mAh. It has a screen size of 2.40 inches and a resolution of 240 X 320. The screen of JioPhone is protected by a glass that is ‘scratch resistant.’ JioPhone has two cameras, which include a 0.3-megapixel front camera to click selfies and a 2-megapixel rear camera at the back. Its key connectivity options include Bluetooth, GPS, Wi-Fi, 4G, and FM. It is powered by a dual-core processor of 1.2GHz. It supports Voice over Long-Term Evolution (VoLTE), wherein users can make voice calls on a 4G network. It comes with various pre-installed mobile applications (apps) such as JioChat, JioTV, JioCinema, JioGames, JioMusic, and JioShare, among others. It supports 22 Indian languages.

About Reliance Jio

Reliance Jio Infocomm limited, popularly known as Reliance Jio is the telecom subsidiary of RIL. It started operations by launching the Reliance Jio SIM card in September 2016. In July 2017, it launched JioPhone. The library of Reliance Jio comprises of movies, events, live and recorded music, sports, and live television shows, among others.


Reliance Jio emerges as a leader in the global feature phone market, with a market share of 15% during the quarter from January to March 2018.

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