Archive for the ‘Reliance Retail’ Category

LYF Smartphone+ introduces special edition LYF F1 – a device designed to deliver enhanced experience over advanced 4G network

October 24, 2016

Reliance Retail have launched LYF F1, a Special Edition future- ready device from LYF Smartphone+.From introducing VoLTE in smartphones across all price segments to offering advanced features, such as dual camera, smart gestures and voice command controls, LYF continues to spearhead the transition in smartphone technology.

With F1, LYF presents a future ready device designed to deliver an enhanced experience over advanced networks.

Equipped with carrier aggregation (CA) support, LYF F1 is designed to tap the fullest potential of Jio, the world’s largest all-IP network. The CA technology gives users vastly improved data transfer rates and unmatched browsing experience. This feature is known to boost battery life.

Importantly, F1 comes equipped with Rich Communication Services – a set of evolved Messaging services and enriched calling features. The evolved Messaging feature, an enhancement of the existing SMS feature on LTE network, allows group chat, file and location sharing, and much more through the good old SIM-based messaging. Enriched calling lets the user set context to a call by adding location, image, urgency and customised message.

Loaded with a 16 MP rear camera, LYF F1 is designed for low-light photography, powered by advanced software technology. Other camera features include a unique multi-focus mode, and electronic image stabilisation that allows steady video recording while in motion.

LYF F1 is powered by a superior Snapdragon processor with 3GB RAM, and a powerful battery with day-long backup. The phone comes with a 5.5 inch full HD IPS display that will give an immersive viewing experience. A built-in video player helps you view two videos on one screen. Also there is Smart Play – the intelligent display feature that pauses your video the moment you look away from the screen, thereby ensuring that you won’t miss a single moment.

LYF F1 comes with Smart Ring technology – a ringer so smart that it helps you trace your phone even when in silent mode.

Speaking about LYF F1, Mr Sunil Dutt, President – Devices, Reliance Retail, said, “LYF F1 smartphone+ is designed to take full advantage of the future ready Jio network. It is unmatched in speed, quality and product experience. LYF F1 is available in stores across the country now. With LYF F1, we welcome you to get future ready.”

F1 was unveiled by Indian actor and model Genelia D’Souza at the Reliance Digital store in Prabhadevi, Mumbai.

Reliance Digital, India’s largest consumer electronics retailer with over 1900 stores across India, hosted the event. The showcasing of LYF F1 Smartphone+ fits the retail giant’s core value proposition – to bring the latest and leading consumer technology products first to Indian customers.

Loaded with these features, plus many more, LYF F1 comes at an unbelievable Rs 13,399. To believe it, you must experience it.

About Reliance Retail Limited: 

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), opened its first retail store in November 2006, and has grown to 3,442 stores across 679 cities with an area of over 13 million sq.ft. as on 30th September, 2016. Reliance Retail is India’s largest retailer in the country and has established leadership position across various focus sectors. Reliance Fresh, Reliance Digital, Reliance Trends and Reliance Footprint are market leaders with the largest number of showrooms in their respective format sectors.


Reliance Retail have launched a special edition smart phone LYF F1, available now at Rs. 13,339.

Jio’s Preview Offer Now Available on Vivo, HTC, and Intex

August 31, 2016

Reliance Jio is one of the emerging smart phone brands offering superior smart phone devices, 4G LTE services, and a range of other facilities. The brand has not yet launched its 4G services commercially, but through its preview launch, it has already garnered an impressive customer base. The offer which was earlier only available to smart phone brands like LYF, Samsung, and Panasonic, has now been extended to brands like HTC, Vivo, and Intex as well.

Tie-up with 19 brands

Jio now has a tie-up with around 19 4G mobile brands according to a source. Users of these brands can now experience free high-speed 4G connectivity for three months with this preview offer. The services range everything from HD voice calling, video calling, data facilities, messaging, to even Jio applications which can be easily accessed using their free Jio SIM card. Users who want to avail of the preview offer can walk into a nearby Reliance affiliated store like Digital Xpress Mini or Digital Xpress. Once they purchase any smart phone that is offered under the preview scheme, they will receive the free Jio SIM along with it.

Marketing strategy to expand user base

Earlier, Reliance Jio’s preview offer was only available to employees, acquaintances and other associates. But in order to extend its reach, the company has now opened it to others as well. Reliance Jio’s goal of giving users the access to a rich digital ecosystem through the varied range of services has gained momentum because of its innovative marketing strategies that also includes the Jio preview offer.

Morgan Stanley report

A recent report by merchant banker Morgan Stanley also revealed that Jio is expected to make enormous profits by the next financial year, thereby garnering around 40 million subscribers and drawing in revenue worth two billion dollars. It further stated that the telecom company would also experience a positive cash flow by FY19-20.

The merchant banker also added that the company’s revenue market share in the next financial year would include 19% in data and 2% in voice, which would sum up to a total share of 6%, with average revenue per user being Rs. 300. It also stated that Reliance Jio has spent a whopping 21 billion dollars towards the telecom project and that the launch is almost underway. Morgan Stanley elaborated on Jio’s spectrum bands stating that it intends to raise the total project capital expense for the telecom company to more than ten percent, if it considers a spectrum expenditure of 1.5 billion dollars in the upcoming auction.

The future seems bright for Reliance Industries, as per sources from Morgan Stanley, who predicted that RIL would commission projects worth 50 billion dollars around March 2017. The merchant banker feels that Reliance Jio has made tremendous progress with regard to its much-awaited launch of 4G in India, having already garnered a data capacity market share of 20 percent.


Reliance Jio has now made its 4G preview offer available to smart phone brands like Vivo, Intex, and HTC.

Reliance Retail Launches LYF WIND 2 Phablet at Rs. 8,299

August 4, 2016

Mukesh Ambani led Reliance Retail recently launched another device under its LYF brand called the WIND 2, at Rs. 8,299. The reasonably priced phablet is available for purchase from all Reliance outlets and other smart phone retailers across the country.


Sporting a metallic frame and a sleek glass display, the WIND 2 smart device offers a dual SIM facility. The device approximately weighs 233 grams and is 157.5mm x 81mm x 8.5 mm in terms of dimensions. The phablet’s screen is an HD 6-inch touch screen which facilitates five simultaneous touch points.

Storage capacity

WIND 2 offers 2GB RAM and 16GB of internal storage. Users may utilize the second SIM slot for inserting a microSD card in order to boost the storage of the phablet, which is expandable up to 32GB.


WIND 2 runs on Android 5.1.1 Lollipop and is powered by a 64-bit quad-core MediaTek 6735M processor. Four of its ARM Cortex A53 cores function simultaneously at the speed of 1GHz in order to elevate user experience. Graphics are supported by the Mali T720 MP1 GPU that operates with a single core running at 600MHz.


The front and back cameras of this phablet allow users to capture photographs at a resolution of 2MP and 8MP respectively. The rear camera has an inbuilt LED flash and allows individuals to enjoy features like the Multi-Angel View and Auto Scene Detection. The front camera offers features like Smile Detection and Facial Recognition. Additionally, the device records videos at 30 frames per second on a 720p resolution.

Battery life

The device’s battery is made of lithium-ion and is non-removable. The 2850 mAh battery allows a user to play HD videos for 6 hours or remain on standby mode for a period of 190 hours when fully charged.


The smart device supports Cat 4 LTE as well as VoLTE technologies. It also offers users connectivity options like Wi-Fi, Bluetooth, GPS, MicroUSB port, and USB OTG. USB OTG allows individuals to connect pen drives to their devices with the help of adapters. This can aid the easy transfer of data. 

LYF smart phones

Mukesh Ambani owned Reliance Digital recently announced another price cut on a few of its smart phones. Prior to the launch of Jio’s 4G services, Reliance is aiming to widen its reach by making 4G smart phones equipped with LTE technology affordable for the masses.

LYF WATER 7 is now available for purchase at Rs. 9999, WIND 5 at Rs. 5999, WIND 6 at Rs. 4999, and FLAME 1 at Rs. 4199. This indicates a discount of Rs. 3000, Rs. 1000, Rs. 1000, and Rs 800 respectively.

The highlights of these devices are the free Jio services. LYF users are granted access to unlimited VoLTE voice calling, high-speed 4G data services, and Jio’s premium applications. The applications range from music streaming services, live TV streaming, to an antivirus application.


Reliance Retail’s LYF brand launches WIND 2, an affordable phablet at Rs. 8299.

Reliance Jio Launches LYF WATER 4 and LYF WATER 6

July 14, 2016

Reliance LYF mobile phones price ranges from Rs. 4,000 to Rs. 20,000. The recent discounts on select devices allow users to avail of LTE-enabled 4G phones at an affordable price of Rs. 2,999. This concession is mainly applicable to LYF’s FLAME series.

The brand also recently launched two smart phone devices under its ELEMENTS collection, namely the LYF WATER 4 and WATER 6.

Superior software

LYF WATER 4 operates on a 1.2GHz quad-core processor called Qualcomm Snapdragon 410.  It provides the users with 16GB of internal storage capacity and i2GB RAM. It runs on Android 5.1.1 Lollipop.

WATER 6 runs on an MSM 8916 processor and a 2GB RAM. The device is equipped with Android Lollipop. The WATER 6 device provides users with a large storage capacity of 32GB.

Build quality

Both WATER 4 and WATER 6 are equipped with a 5-inch HD display to provide users with a 720p resolution. The displays are protected with Asahi Dragontrail glass known for its superior defense against scratches and dust. The devices come with a powerful battery of 2,920 mAh which can last an entire day.

WATER 4 and WATER 6 both have 13MP rear cameras which record in FHD resolution and are equipped with an LED flash. The 5MP front cameras also have an inbuilt touch-up mode.

Connectivity options

LYF smart phones have been devised to offer customers with a quality 4G experience. Therefore, LYF devices like the WATER 4 support the 850, 1800, and 2300 4G MHz bands. Other specifications include Bluetooth 4.1, LTE technology, GPS, Wi-Fi, and a 3.5mm output jack.

In addition to the above features, WATER 6 also supports an E-Compass, Accelerometer, Ambient Light Sensor, and Proximity Sensor.

Sleek design

LYF WATER 4 has a textured panel at the back and a metal frame. It is currently only available in the color white. WATER 6 is available in a unibody design and retails at Rs. 8,990.

Jio commercial launch

Presently, Jio services are available on a preview basis and its commercial launch is awaited. Users may avail of Jio SIM cards on the purchase of LYF smart phones. Following this, they will have to register on which provides them with a code. The code is non-transferrable and comes with an expiry date. Post registration, users may enjoy Jio services for free up to 90 days.

Jio services

LYF smart phones come with a free Jio SIM card. This SIM card grants customers access to three months of Jio services for free of cost. Additionally, LYF devices also offer a two-year warranty period as opposed to the one-year period offered by most smart phone brands.

Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money and Jio Play are among the most popular Jio applications.

LYF smart phone users can register themselves and avail of the various add-on services as well as content applications offered by Jio. Some of these include Jio Beat, Jio On-Demand, Jio Drive, and Jio Money.


Reliance Jio launches LYF WATER 4 and LYF WATER 6 with superior features under its Elements collection.

Reliance Jio Raises Rs. 2,000 Crore through Debentures

July 12, 2016

Reliance Jio issued non-convertible debentures (NCDs) worth Rs. 2,000 crore on BSE’s new platform. This amount will be used to ensure that Jio’s services not only match all quality standards but are also available at affordable rates. The NCDs are issued on a five-year basis at 8.32 percent per annum.

Investment avenues

Within minutes of the issuance, Jio’s debentures were over-subscription leading to a book size which exceeded Rs. 3,500 crore. This plan was announced in April 2016 although the amount they expected to raise back then was Rs. 2250 crore.

October 2015 saw Reliance Jio release NCDs worth Rs. 3000 crore. Prior to that, in May, the world’s largest start-up acquired a loan of $ 750 million from nine leading banks. The repayment period of this loan is ten years.

Commercial launch

The Head of Planning and Strategy at Reliance Jio, Anshuman Thakur, stated that the network is undergoing final modifications and tests to prevent any glitches in services. The company is striving to provide a seamless experience to all its users.

Discounted devices

A few of Reliance’s LYF models are being offered at discounted rates. LYF’s FLAME 3, FLAME 4, FLAME 5, and FLAME 6 are all being offered at a price of Rs. 2,999. This concession makes the FLAME series LYF’s most pocket-friendly range of smart phones.

Along with the LTE-enabled devices, the buyers also receive free unlimited Jio services for three months. The phones are available from the brand’s official website and at various Reliance Digital stores.


LYF phone price is Rs. 19,999 for EARTH 2, which is one of the brand’s most premium offerings. The promotion strategy for this device has already increased its popularity. It includes a television commercial that shows Bollywood actor Priyanka Chopra promoting EARTH 2’s unique features and functions. Offering quality specifications, and a unique voice-controlled camera feature, the device is already on demand in the market.

Phone specifications

LYF devices have two SIM slots, offering the dual SIM option. The smart phones run on a 1.5 GHz quad-core processor and have a 4-inch display. In addition to front and back cameras, LYF phones also support up to 10 Indian languages.

LYF’s reach

LYF offers variants within the price range of Rs. 4,000 to Rs. 20,000. The brand’s reach is further extended owing to its comprehensive distribution network that includes over 3,245 flagship stores.

LYF became India’s fifth-largest brand in terms of smart phone sales. In the LTE-enabled devices sector, LYF owns a 12.6% market share and is the third-largest seller.

Jio services

Jio aims at creating an entire digital ecosystem, offering broadband services, applications, smart devices, and mobile telephony facilities. Its offerings range from a wide library of recorded and live music programs, television shows, sports programs to movies. Jio Money, Jio Play and Jio Chat app are among the most popular Jio applications.

Promotional strategy

LYF smart phones were launched at an event that was attended by celebrities like Shahrukh Khan and the entire Ambani family. The brand partnered with the Lakme Fashion Week 2016, GQ Best Dressed Men 2016, and multiple IPL teams like Mumbai Indians and Rising Pune Supergiants. One of the other television commercials feature leading actor Kangana Ranaut, along with cricket players like MS Dhoni, R Ashwin, and Virat Kohli.


Reliance Jio issued non-convertible debentures worth Rs. 2,000 crore. It is currently offering discounts on its LYF FLAME series and is promoting the brand extensively across media platforms.

Reliance Foundation Emerges as a Ray of Hope to the Visually-Challenged

June 28, 2016

Nita Ambani led Reliance Foundation (RF) keeps getting closer to its goal of reaching out to people with every passing day. This time the organization went another step ahead by being of assistance to Bhavesh Bhatia. Mr. Bhatia, although visually-impaired, is exemplary for the free spirit and hard work that he displays.

Helping Bhavesh become independent

Bhavesh has not let his disability come in the way of his ambitions. Sunrise Candles is testimony to the same. The entrepreneurial venture undertaken by him is a major success in the making. When quizzed about the secret to his progress, Bhavesh attributes it to Reliance Foundation. Ever since his encounter with Smt. Nita Ambani, Chairperson of the foundation, Mr. Bhatia’s life took a positive turn.

Role played by Reliance Foundation in his success

Bhavesh Bhatia believes that the foundation played an integral role in the rise of Sunrise Candles. In his words, Nita Ambani and RF lit the lives of the many employees who work at Sunrise. He further added that the assistance he received from them, not only opened his business to the world, but also helped sustain the livelihood of 250 families of visually-impaired persons. Sunrise Candles is now a growing candle-making enterprise based in Mahabaleshwar that provides employment to 230 visually-impaired individuals.

Reliance Foundation-led Drishti

Reliance Foundation’s work towards helping the visually-challenged is further fueled by its initiative Drishti. This program helps donors reach out to beneficiaries and also manages the domains of organ as well as monetary donations. While there are people who are willing to take the leap and provide the gift of eyesight to those in need, the false ceiling of superstition still prevails largely in our society which prevents them from going ahead. Drishti aims at eliminating these obstacles through awareness camps for potential donors.

Reaching out to Pratiksha

One such success story from RF’s Drishti is that of Pratiksha. The young girl who was blind from birth received help just in time from the foundation. Today she leads a normal life and is working hard towards fulfilling her ambition of becoming a doctor. Pratiksha believes in helping others just the way Reliance Foundation helped her. Her life took a miraculous turn when she received two corneal transplants which helped her see the world like never before.

Lending a helping hand

While RF’s Drishti operates the cornea program, it also simultaneously lends help to beneficiaries by giving them a confidante with whom they may share their experiences. Sanjay, an employee at Reliance Industries is one such individual, who has not only pledged to donate his eyes but also volunteered to act as a mentor to little Pratiksha.

Nita Ambani has set an example for many by pledging to donate her eyes. So far, her foundation has successfully conducted over 14,000 free corneal transplants under the Drishti program.


Reliance Foundation aids visually-impaired Bhavesh Bhatia in his candle-making business. The foundation’s Drishti program helps restore vision to the visually- challenged with free corneal transplants.

Reliance Retail Launches LYF Wind 1 at Rs. 6,899

June 13, 2016

After the launch of the Wind 4, Wind 5 and Wind 6, Reliance Retail has introduced yet another model to their collection of premium quality and cost-efficient smart phones. The 4G-enabled Wind 1 was launched recently at a price of Rs. 6,899. It has the VoLTE feature just like the rest of the other LYF models such as EARTH 1, LYF WATER 1, LYF FLAME 1, LYF WATER 2, LYF WATER 5,  LYF FLAME 2, LYF FLAME 3, LYF FLAME 4, LYF WIND 4, LYF WIND 6 and Wind 5.

Build to last – LYF Wind 1

The phone is a hit where design and build quality are concerned. Wind 1 is built to last with a polycarbonate exterior and a screen protected by new-age Dragontail glass. The phone is also given a textured backside to provide users a steady grip over the handset. The 5-inch IPS display also provides high definition resolution (1280 X 720) and thereby a visually appealing experience for users.

Functionality and software

The Wind 1 also emerges in the software department with great functionality to wow users. The phone runs on the operating system Android 5.1 Lollipop. It performs at a lightning speed with a quad core processor of Snapdragon 410. The processing system runs at 1.2GHz and also contains Adreno 306 GPU. Storage capacity of the phone is 16GB ROM (expandable up to 64GB) and 1GB RAM designed to meet the demand for phones with good internal and expandable memory.

Other features of the Wind 1

The dual-SIM phone’s power button and volume rocker are strategically placed on the right edge and left edge respectively to provide ease-of-access to users. It has a 2300mAh battery that suffices for 460 hours on stand-by and additionally facilitates 6 hours of talk time. Those looking for a phone with great camera and picture quality will be pleased with the handset’s 8MP rear and 5MP front shooter which also comprises a variety of modes to capture the best photos. The camera is also capable of recording videos at 1080p resolution.

Connectivity options

The Wind 1 is available in the colors white and black. The device ensures convenience with its light-weight properties weighing only 125 grams. Connectivity options that the phone provides include Bluetooth 4.0, VoWiFi, MicroUSB 2.0 port, GPS and Wi-Fi.

Preview invites

Reliance Jio has also commenced the process of sending out invites to registered customers on the company’s website, for its 4G data services. This preview invite is a user’s pass to a range of unlimited Jio services like 75GB of data and 4,500 minutes of voice for three months. Those purchasing a LYF handset will be offered a free SIM with these facilities. Subscribers who receive this customized invite through e-mail may note that the same is valid for two weeks only. The mail assures customers a rich and advanced digital experience through Jio’s superior all-IP 4G network.

Customers could also avail of the Jio Preview Offer at various Reliance Digital Stores. Various LYF phones are also up for sale in the Flame, Wind and Earth series with the most budget-friendly device priced at only Rs. 4000.


Reliance Retail launches new LYF model Wind 1 at Rs. 6,899. Jio Infocomm also prepares for commercial launch of 4G services by sending preview invites to registered customers on

RF quenches thirst of 100-plus Marathwada villages in just 23 days

June 3, 2016

June 03, Mumbai: Smt. Nita Ambani led Reliance Foundation embarked on a mission to supply potable drinking water to the drought hit villages of Marathwada less than a month ago, after it identified 100 most distressed villages in four districts of Latur, Hingoli, Jalna and Nanded. In 23 days RF’s Mission Rahat – Marathwada, has reached out to more than 100 villages, providing two to four tankers of water per village per day. More than 300 daily sorties supplies approximately 11 litres of water per person per day. So far, more than 20 million litres of water have been supplied to 2 lakh people, deploying as many as 3,990 tankers in May – the hottest month of the year.

Nita Ambani's Reliance Foundation-Operation at Marathwada

Nita Ambani’s Reliance Foundation-Operation at Marathwada

 Marathwada region of Maharashtra is parched due to repeated failures of monsoons over the years resulting in depletion of water tables, and over-exploitation of ground water, which has crippled the region’s economy.

For the past four years, RF, through its flagship Rural Transformation programme, has been working to provide a long-term sustainable solution to Marathwada’s water woes. However the need of the hour was to provide relief to these villages where drinking water was not available. A team from the Foundation, in collaboration with government agencies, identified 100 most distressed villages in the four Marathwada districts. Within days, the RF team identified sources of water and started delivering drinking water to over 50,000 families. An efficient supply system, put in place by RF, has ensured equitable and safe distribution of water to the villages.

“Water was very scarce and we had to travel far to fetch it. Now, Nita Ambani led Reliance Foundation is providing us water free of cost. We are thankful to RF for this timely help,” says Vijay Murlidhar Kadam, hailing from Bharamankheda in Jalna district.

P M Ambulage, a gram-sevika from Kharpudi, Jalna, says, “We were facing acute water scarcity. The village sarpanch asked me to seek the Panchayat Samiti’s help. Mr Pagare of the Panchayat Samiti told me that RF has been providing free water to water-scarce villages. He said that an RF team will survey our village, and if the need is real, will provide immediate relief.

“I gathered women from my village and went to meet the local RF team. The teams surveyed our village and were convinced of our plight. Today, we have tankers supplying water to our village. I am thankful to Reliance Foundation for rescuing us.”

Nita Ambani's Reliance Foundation-Mission Rahat at Marathwada

Nita Ambani’s Reliance Foundation-Mission Rahat at Marathwada

About Reliance Foundation:

Reliance Foundation, the philanthropic arm of Reliance Industries Limited, aims to play a catalytic role in addressing the nation’s development challenges through innovative and sustainable solutions. Led by Founder and Chairperson Mrs. Nita Ambani, Reliance Foundation is relentlessly working towards facilitating transformative changes to ensure overall well-being and higher quality of life for all by developing the nation’s social capital. Among India’s largest social initiatives, the Foundation is focused on addressing the nation’s development challenges in areas of Rural Transformation, Education, Health, Sports, Disaster Management, Urban Renewal, and Arts, Culture and Heritage. The Foundation’s direct, hands- on approach has touched the lives of more than six million people across India, in more than 10,500 villages and urban locations.


Reliance Foundation has supplied over 20 million litres of water to 2 lakh drought-hit people in Marathwada.

Reliance Jio Wins Herman Miller-REACH Award for Best Office Design

May 20, 2016

Michigan. May 19, 2016. Reliance Jio, an upcoming 4G service provider in India, was awarded the Herman Miller-REACH award here on Thursday for innovative concept design of their commercial office situated in Navi Mumbai. Conceived and implemented by Mumbai-based design consultant firm DWP Interics, the modern open-office model was rewarded primarily for its stylish collaborative spaces, sleek lounges, and use of attractive color schemes.

HM - JIO (1)

Marketed as one of the largest transformational green-field digital initiatives anywhere in the world, Reliance Jio came up with the idea of open-office culture from its founders, the people also behind India’s largest conglomerate Reliance Industries, (RIL). With a vision to create a work environment in its Mumbai headquarters that would help bring about radical change across the entire organization, the telecom company joined hands with a number of designers and concept artists to carefully plan the layout of the office, which was completed in 2015. The aim to put a blanket on non-collaborative work stations worked well for the company. One highlight from their eight-storied glass-façade building is an art installation that is supposedly made out of scrapped remains of a petite four-wheeler which once used to be a ubiquitous black-and-yellow taxi (locally known as kaali-peeli), a type of cabs that still adorns the roads of Mumbai and other cities of India.

HM - JIO (2)

“One of the biggest challenges we faced was the pre-existing cabin culture”, said a management executive with Jio who was closely related to the project, “which made people toil only within their own space. The organizational shift, that was very much needed, further fueled the idea, which then led to the foundation of the office design.” Named Courtyards, the concept implemented by Jio was simple: Every house or village or township across India has an inward space where groups of people gather for discussions, evening meets, celebrations, and a variety of other activities. Started in 2014, the final product would go on to furnish a modern open office environment, which would help enhance staff productivity at Jio as they inch towards launching their services.

HM - JIO (3)

Other winners in the ‘Commercial Office’ group were Airbnb’s Beijing office, IBM Studio in Shanghai, Marriott’s Shanghai office, and Indeed Tokyo to name a few.

About the brands

Herman Miller-REACH is a synergic enterprise formed by the American furniture manufacturer. With a worldwide presence and a history of over a hundred years, Herman Miller is credited with the invention of the office cubicle, which currently forms an integral part of companies around the world. The design award has been around for a few years where it recognizes achievement in design in the spheres of business, lifestyle, projects, and events.

Reliance Jio is an upcoming 4G digital service provider in India with a pan-India license. It is a subsidiary of Reliance Industries and is marketed along with LYF, a 4G LTE smartphone brand, which is the fifth largest mobile brand in India.

DWP Interics was founded in 1984 in Mumbai and provides services ranging from architectural design, interior design, and project management. In 2009, it won the American Design Award for best interior design.


Reliance Jio won the Herman Miller-REACH award for Best Office Design for its open office concept on 19 May 2016.

Reliance’s LYF Brand Expected to Be Worth One Billion Dollars by FY17

May 17, 2016

Reliance Industries is making progress by leaps and bounds. If the recent CLSA reports are anything to go by, Reliance Retail’s LYF brand could soon be worth one million dollars by the financial year 2017.

These findings have been arrived at bearing in mind the smart phone boom in the country as well Reliance’s expected success in the 4G network sector. Reliance’s retail arm has already garnered positive reviews for its line of smart phones and the much-awaited 4G launch is likely to make LYF a tough rival for other brands like Samsung.

Strong distribution network

The smart phone brand has a lot more going for it than its specifications and visual appeal. Apart from its unparalleled network support and entry-level brand appeal, LYF scores with the innumerable 4G services that Jio offers. All these are likely to up the sales of the smart phone brand in the country.

Fifth largest smart phone brand

According to a report by Counterpoint Research, Reliance Retail’s LYF brand has battled it out to emerge as the fifth largest smart phone brand in the country. This will be beneficial to the upcoming launch of Jio whose strategy is headed by Akash Ambani. Therefore, it comes as no surprise that the company has already succeeded in cornering a seven percent share in the market in the first quarter itself. CLSA deems this an encouraging start for the company and attributes the success to channel filling.

Seven percent market share

CLSA reported that the seven percent market share of approximately 137 million smart phone sales in the current fiscal year is likely to result in sales of ten million units. This rapid growth according to CLSA could make LYF a one billion dollar brand in the country using an average selling price of 100 dollars. The same could drive in 31 percent revenues for Reliance.

VoLTE smart phones

The retail company is said to have shipped 1.7 million LYF handsets into India from January to March. Additionally, the company has been associated with reputed brands like ZTE, CK Telecom, Wingtech and Tinno for sourcing Voice over LTE (VoLTE) smart phones.

Invite system

The invite-based program spear-headed by the company is also expected to yield beneficial results in terms of LYF phone sales according to CLSA. The scheme entails free data services comprising a substantial amount of voice minutes and SMS facilities for invited members.

Reasonably priced handsets

LYF brand phones are available across varied prices to cater to diverse preferences. Currently, eight models have hit the market within the price range of Rs. 4,799 to Rs. 19,399. The Flame 2 at Rs. 4,799 and the Wind at Rs. 6,799 are attractively priced and is certain to give tough competition to existing brands as per the report by CLSA. Reliance has also tapped the Smart TV sector with its range of advanced television sets and also intends to delve into manufacturing of mobile accessories in the future.

So far, Reliance has promoted the brand by roping in famous celebrities and cricketers. The brand has also remained in constant limelight by sponsoring events like the Lakme Fashion Week where Isha Ambani launched Ajio an online fashion retailer and through its active presence on social media.


Reliance Retail’s LYF brand is expected to be worth one billion dollars by FY17 according to a CLSA report.