Reliance Jio Launches LYF WIND 4S at Rs. 7,699

LYF is a smart phone brand under Reliance Jio. With an aim to support the digital revolution created by Jio’s high-speed 4G services, LYF offers a host of smart phone options that users can choose from. The USP of th­ese devices is their superior quality coupled with affordability.

As on August 2016, LYF was the fifth largest brand in India in terms of smart phone sales. Its popularity can be attributed to the Reliance Jio welcome offer.

Reliance Jio welcome offer

Under the welcome offer by Reliance Jio, LYF phone users receive a free Jio 4G SIM card. The offer entails unlimited free usage of its voice, video, messaging, and data services till the 31^st of December 2016. Additionally, users may also access Jio’s range of premium applications for free.

LYF devices

Although all LYF mobiles are 4G-enabled and support the VoLTE feature, they span across various price categories, thereby increasing their demographic reach.

Recently, LYF launched two new devices, the LYF WIND 4S and the LYF FLAME 7S to add to its extensive range of smart phones. The successor of LYF WIND 4, the LYF WIND 4S model is priced at Rs. 7,699. LYF FLAME 7S follows FLAME 7 and retails at Rs. 3,499.

Like other LYF phones, these handsets are also offered with a 2-year warranty period by the manufacturer.

Build quality of WIND 4S

The screen of the WIND 4S is a 5-inch IPS one. As opposed to the faux leather texture of the WIND 4, the 4S has a sleek metallic finish. It will be available in black, brown, and blue colored variants. The device also comes with improved audio features with a DTS-powered speaker that is fitted at the rear of the device.

The LYF WIND 4S is powered by a Snapdragon 210 quad-core processor that is clocked at a speed of 1.3GHz. In terms of storage, this device offers 2GB RAM and 16GB of internal memory. The internal storage may be expanded using a microSD card up to 128GB. This is a major difference as compared to the 1GB RAM and 8GB internal storage offered by the WIND 4, which now retails at Rs. 6,799.

Phone specifications

The LYF WIND 4S has a 5MP front camera and an 8MP LED flash-enabled rear camera. The front camera is a considerable improvement considering the LYF WIND 4 had a 2MP one. The battery is the same, a 4,000mAh one that is said to last more than a day of regular usage. Additionally, the device also includes the dual-SIM feature.

LYF FLAME 7S

The FLAME 7S is an entry-level 4G smart phone by LYF. Priced at Rs. 3,499, this smart phone has a 4-inch WVGA screen with a pixel resolution of 480×800. The device is powered by a Spreadtrum SC9830 quad-core processor. In terms of memory, it offers 8GB internal storage and 1GB RAM. The FLAME 7S sports a VGA front camera and a 5MP rear camera.

The latest entrants, WIND 4S and FLAME 7S, are enhanced versions of earlier LYF smart phone models. This helps the brand reach a wider audience and thereby, garner higher sales.

Summary

Reliance Jio launches LYF WIND 4S, a successor to WIND 4, at Rs. 7,699.

Tags: Mukesh Ambani, Reliance Digital, Reliance Group, Reliance Industries Limited, Reliance Jio, Reliance Jio Infocomm Limited