In 2003, the Chairman and Managing Director of Reliance Industries Limited (RIL), Mukesh Ambani began his digital journey with a plan in mind: to introduce and offer new and accessible technologies to the people of India. Over the next 15 years, by reinventing and expanding his business ventures, he delivered on his promises. With a ‘customer first’ approach, RIL has made a strong presence among the masses. Now in 2018, Ambani is reinventing his original vision of making India a technologically savvy nation.
Progress in digital business, and media and entertainment
By formulating his plans in such a way that his digital dreams found opportunities for growth, Mukesh Ambani has expanded Reliance Jio, his telecom business by collaborating with noted companies such as Saavn, Eros Entertainment, and ALT Balaji, Balaji Telefilms’ content streaming application, among others.
RIL, a multifaceted business organization
As it stands today, RIL is a multi-faceted consumer business that offers services in retail, content, health, education, e-commerce, cloud technology, artificial intelligence, and media and entertainment.
The range of achievements and the way ahead
The fast-paced evolution of the technological world demands that companies focus on customer relations to stay relevant. Because customer satisfaction is a priority in any business, RIL has made investments in advertising, marketing, customer service, research, and retail experience. RIL believes in providing quality services to customers across all sectors.
In terms of expanding and improving carriage and content, special financial resources have assigned to rise up against the challenges posed by international and domestic competitors. During the 41st Annual General Meeting (AGM), which took place on July 5, 2018, the company stated that it is preparing to roll out new online services in a growing list of sectors like media, entertainment, security, governance, banking, and health, to name a few.
Internet-based systems will also be receiving an anticipated upgrade within 18 to 24 months. As the connectivity between network and devices keeps increasing, so will the number of software systems. Larger bandwidths, 5G technology, artificial intelligence, cinematic VR, and automation and robotics in civic services will integrate and interconnect society, making mundane tasks redundant and provide a seamless interface between end user and product.
The progress of Reliance Jio
Launched in 2016, after two and a half years of operations, Reliance Jio has acquired 200 million plus wireless customers by offering high-speed internet connection and an engaging digital ecosystem. It offers a variety of post-paid and pre-paid data plans to meet the changing needs of the Indian mobile phone users.
The assured future
RIL still has a role to play in the coming years. With technology at its center point, it has introduced plans to engage customers in an effective manner. For years, research into wearable tech, smart home appliances, immersive content, ‘predictive home’, and holography has already been underway.
Summary
RIL has made its presence felt fields of digital media, content distribution, and technologies that have not been introduced in other developing countries across the globe.