Reliance TimeOut launches its third store in Mumbai

Reliance TimeOut, the one-stop destination for books, music and stationery enthusiasts, a specialty format of Reliance Retail, has opened its new store in Thane, at Korum mall, Thane. After successful launches in Bangalore, Gurgaon, Kochi, Ahmedabad and Mumbai, this is Reliance TimeOut’s 13th store in the country and 3rd store in Mumbai.

The new Reliance TimeOut store extends to its customers a host of books, music, stationery, toys and gifts. It offers a huge range of choice with over 24,000 books and magazines, over 15,000 music and movie titles, more than 4,000 Stationery items and a wide range of gifts and toys.

In addition to the wide range of product offerings, Reliance TimeOut has introduced ‘Summer Carnival’ which boasts of loads of events and exciting offers on a wide range of products which will go on till mid-June. As part of the summer carnival, Reliance TimeOut is offering up to 50% off on kids’ films and up to 10% off on Kids’ books, while the grown ups can take advantage of a discount of up to 25% on retro music CDs. The store has also got deals running on back-to-school products and their fragrance range.

On the occasion of the launch, Deepinder Kapany, Business Head, Reliance TimeOut said, “We are very pleased to open our third store in Mumbai and offer our customers a whole new experience to look forward to. We have received an overwhelming response from customers for our innovative and unique concept and the exciting range of interactive activities that enables customers to meet and interact with their favorite authors. We are sure that the books, music and movie enthusiasts in the city will enjoy the experience that we have especially designed for them.”

The store will also see a lot of performances from up-coming artists and will host tons of activities for children. These products combined together with services offered in a truly world class environment and with friendly, knowledgeable and energetic staff will surely make Reliance TimeOut a place to be.

Reliance TimeOut’s initiative called ‘Book Club’ launched on 2nd August 2008 is fast transforming Reliance TimeOut into a literary hub, with varied activities conducted at least twice a month at the store. The Reliance TimeOut Book Club provides its customers a platform to engage in discussions with their favorite authors and also get entertained through various book reading and enactment sessions. For people interested in books, plays, theatre, poetry and writing, membership of the Reliance TimeOut Book Club is an absolute must. A member gets invitations for all the events at Reliance TimeOut and will also enjoy a whopping 10% off on all books purchased at the store. Unisun Publications which has been organising the Unisun Creative Writing Competitions over the years, now organises the ‘Annual Writing Contest’ for budding writers in association with Reliance TimeOut every year, which gives budding authors the opportunity to win exciting cash prizes as well as a chance to get published.

Source:http://news-views.in/reliance-timeout-launches-its-third-store-in-mumbai/

Reliance TimeOut in association with Harper Collins launches ‘Lanterns on their Horns’

The Reliance TimeOut store in Gurgaon saw the debut of the novel ‘Lanterns on their Horns’ by bestselling author Radhika Jha. The new novel, set in the hinterlands adjacent to Khandwa, Madhya Pradesh, is about technology and transformation, poverty and politics.

Jha’s ‘Lanterns on their Horns’ has been launched by Harper Collins in association with Reliance TimeOut. Deepinder Kapany, the business head of Reliance Timeout said, “We are thrilled to have one of the bestselling authors, Radhika Jha in our store to launch her new novel, ‘Lanterns on their Horns’. I am sure readers will love her book and relate to it.”

Radhika Jha is careful to give us a cross-section of the things wrong with rural India. In the process, she offers academics and students in literary studies several ‘issues’: superstition, caste, gender, poverty. The basis of her story – the transformation of Nandgaon, is problematic in such that technology does not solve basic problems if there isn’t education and equality of access. That village life is as complex as the urban, we know from Jha.

‘Lanterns on their Horns’ showcases a wide cast of characters in this with playful irony and humor to lay bare an India that struggles daily and in innumerable ways with the overreaching issue of modernization – the ethics of it, and its impact on traditional social structures.

The audience at Reliance TimeOut was in for a treat as the launch was followed by reading session by Radhika Jha herself. The book reading was followed by a discussion, of the novel where Jha interacted with the audience and shared few interesting essentials from her new novel. The audience enthusiastically responded with questions and a few also shared their own views.

In the typical trend of launches and events of Reliance TimeOut, the books, magazine and music specialty format of Mukesh Ambani led Reliance Retail audience engagement was at its zenith. As Deepinder Kapany’s claims, “It is the aim of the Reliance TimeOut to constantly have exciting and engaging book readings, launches and events at the store and this is another event in that direction.” Like her previous bestseller ‘Smell’ and now ‘Lanterns on their Horns’, Radhika Jha will consider launching her next bestseller at Reliance Timeout as well.

Source:http://news-views.in/reliance-timeout-sees-the-launch-of-lanterns-on-their-horns/